Alena Tsishchanka
EMEA Industry CxP Leader

As EMEA Industry CxP Lead at SAS, my main goal is Business Development and Industry Growth. I’m managing Customer Experience Practice of 9 Industries in EMEA. As a team we are supporting Customer Digital Transformation & Innovation, defining, and executing regional SAS Industry strategy in collaboration with Customers and sales organization in different EMEA/AP Regions.

I’m driving Insurance Practice myself, leveraging 10+ years of experience as Customer advisory in Financial Services.

My career has focused on working with Customers, Partners and thought leaders globally, shaping and sharing Company positioning, collating and innovating industry specific propositions and driving Executive Industry boards at EMEA level. Working in a Tech company, important part of my activities is related to collaboration with Alliances and Channels, Global product and Marketing, Strategic Initiative teams helping to effectively map and translate Customer needs to Company technological offerings.

I’m based in Milan, Italy, I have two University degrees in Human Arts and Science and in Business Analytics & Data Science and for almost 15 years I worked with SAS Customers in EMEA, analyzing their business processes, market opportunities and needs and guiding them on technology and process innovation to efficiently face market challenges and succeed in their Customer-centric approach.

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Speaker engagements

September 2022Italian Insurtech DayVirtual EMEAItalian Insurtech Association
September 2022“SheTech breakfast”,Virtual ItalyShetech
June 2022InsurtechDay & #Health researchMilan and Virtual EMEAEY & Italian Insurtech Association
April 2022Italy Insurance ForumMilanItaly Insurance Forum
April 2022Executive day - Italy Insurance ForumMilanItaly Insurance Forum
2021Open Insurance 2021: “Rethink Customer-centricity through Open Insurance: new opportunities for IncumbentLive Online & On-Demand eventAccenture & Italian Insurtech Associatio
2021The Future of Insurance - “A Win-win Journey to Customer Centricity: Break up the silos of Insurance businessLive Online & On-Demand eventReuters UK
2021Do believe the hype: How insurance hyperautomation will unleash your pricing, marketing and sales strategiesLive Online & On-Demand eventInsurance Post
2021Keep your customers happy and loyal with e2e InnovationLive Online & On-Demand eventReuters
2020Advanced Insurance Analytics for the Post-COVID-19 RealityOn-Demand webinar (Middle East & South Africa)SAS and IDC
2020Aumentare la competitività in un contesto d'incertezza: acceleratori per massimizzare il valore del cliente digitaleOn-Demand Webinar (Italy)SAS
2020Impatto COVID-19 sul settore assicurativo: salvaguardare business attuale e creare nuove opportunità tramite migliore esperienza del cliente e migliori processi operativiOn-Demand Webinar (Italy)SAS
2020O Impacto da Atual Emergência Pública no Sector Segurador - Como permanecer relevante e melhorar a experiência do cliente nestes tempos difíceis? On-Demand Webinar (Portugal)SAS
2020Insurance distribution in times of uncertainty: Using analytics to support best practice market conduct in the insurance industry. How to deploy machine learning to address agency gaming and mis-selling.On-Demand Webinar (MEA)SAS
2020Claims Fraud on the eve of economic downturn: Webinar for Russian Insurers.On-Demand Webinar (Russia)SAS
2019Panel Discussion Customer Focus From change management to process planning:
beyond voice communication, what strategies are needed to define
the new customer care 2.0?
Milan · UNAHOTELS Expo Fair Italy Insurance Forum
2019Holistic view and impact of new trends on an insurance companyAPS de LisbonAssociation Portugese de Seguro (APS)
2019Moderation of Insurance Analytics SessionEMEASAS EMEA Sales Kick Off