SAS 360 Engage Features List

Usability

• Provides a user-friendly interface for campaign activity, design, execution, segmentation and management.
• Includes multichannel activity maps for creating interactions that span just a single channel.
• Provides both a design and process gallery for three user types – editor, viewer and approver.
• Lets you view messages, spots or offers from a central location via a consolidated message interface.
• Ensures that the most up-to-date content is being used via status and versioning capabilities.
• Provides full-screen design capabilities, with easily accessible panning, zooming, selection and layout tools.
• Integrates SAS 360 Engage: Digital and SAS 360 Engage: Direct to leverage segments created using both cloud and on-site data.
• Enables the inclusion of cross-channel customer journeys that include emails.
• Triggers emails tied to events in SAS Customer Intelligence 360, as well as external events.

Unmatched analytics

• Enables advanced segmentation and analysis via drag-and-drop clustering.
• Enables visual selection of criteria using pick lists and histograms at any entity level (e.g., household, customer, account, business) within a campaign.
• Automatically selects statistically significant sample sizes to ensure proper control of group sizing.
• Tracks analytical results in the common data model for reporting purposes.
• Determines next-best product and performs market basket analysis to develop ideal product mixes.

Superior information management

• Provides embedded data integration capabilities for addressing every aspect of managing customer data, from ETL to data quality.
• Provides direct access to customer data at the enterprise level.
• Lets you view response data and contact history data – allowing for easy campaign performance and effectiveness reporting.
• Enables customization of the data structure so you can use your data more effectively.
• Tracks user movement based on impression and/or conversion data.
• Eliminates the need to move customer data into the cloud.
• Delivers powerful reporting and data visualization capabilities to provide dashboards, interactive reports and self-service analytics.

Custom activity development

• Lets you create activities as needed to address all client-specific processes.
• Enables the creation of custom segments, messages, spots, events and tasks to engage customers in a true test-and-learn manner.
• Lets you customize testing processes to accommodate champion/challenger and challenger/challenger content objectives.

Advanced segmentation & campaign capabilities

• Allows you to create segments once for targeting across multiple channels.
• Provides secure access to customer data directly from on-site data sources.
• Lets you create suppression lists for easy reuse and compliance.
• Includes tools for easily splitting segments into random groups to test different strategies.
• Maximizes your budget by limiting the contactable universe to the highest-value customers.