New global study: Indian executives demonstrate greater levels of resiliency in contrast to their global peers, but 1 in 3 executives continue to experience a 'resiliency gap’.

SAS launches Resiliency Assessment Tool to provide rapid business assessment.

Despite three straight years of ongoing disruption and economic ambiguity, when it comes to resiliency, 53% of executives globally admit their company is not where it should be. However, Indian executives stand out as a higher percentage (64%) of Indian executives view their company as resilient. This is among the top findings in a global business survey report by analytics leader SAS. According to the global study, ’Resiliency Rules’, While a resiliency gap exists between aspiration and reality, a higher percentage of Indian executives (68%) believe they are equipped to face disruption versus 54% of their global counterparts. The Resiliency Rules Report explores the current state of India business resiliency and the steps companies in industries like financial services, retail, manufacturing, health care, and government are taking to navigate change and seize opportunity.

To complement the report, SAS has developed a new Resiliency Assessment Tool. The free, online assessment tool enables business leaders to appraise their own company’s resiliency quotient based on the five core “resiliency rules” explored in the study.

Between rhetoric and reality

SAS surveyed 2,414 senior executives at companies with over 100 employees across 12 countries, including Brazil, Belgium, France, Germany, India, Japan, Luxembourg, Netherlands, Portugal, Spain, United Kingdom, and the United States. Among the respondents, 70% of global executives are optimistic about the future of their country’s economy, and 80% are currently investing in resiliency planning and strategy. However, the research indicates a resiliency gap between the importance executives place on resiliency, and how resilient their organizations actually are.
According to the survey data:

  • 100% of Indian executives believe resiliency is very or somewhat important, yet only about two-thirds (64%) perceive their company as resilient.
  • Well over half (62%) are concerned about economic headwinds and inflation. Furthermore, they need to be fully equipped to face disruption and struggle in addressing challenges such as data security (76%), improving productivity (71%), and driving technology innovation (71%).

While the resiliency gap is today’s reality, 89% of respondents in India believe it is attainable with the right guidance and tools. And more than 95% of the respondents see data and analytics as critical tools for a resiliency strategy.

Additionally, Indian executives are more confident about closing the resiliency gap than their global counterparts. 97% of Indian executives are optimistic about achieving resiliency with the proper guidance. Furthermore, 50% of Indian executives believe in the country’s economic strength, and correspondingly 68% of them are confident of their business resiliency (vs 54% globally).

“We want to help executives across industries outpace their competitors by using data and analytics to build a sustainable resiliency strategy,” said Jay Upchurch, Executive Vice President and CIO at SAS. “By taking the Resiliency Index, the research and assessment tool we launched, organizations will be able to better identify areas of existing strength and areas where growth is possible. That insight will help them close gaps and strategically fortify the tools and systems that make them agile in the face of challenges and disruption.”

The five Resiliency Rules and the necessity of data and analytics

SAS identified five principles instrumental to maintaining and strengthening business resiliency:

  1. Speed and agility.
  2. Innovation.
  3. Equity and responsibility.
  4. Data culture and literacy.
  5. Curiosity.

Referred to as the five Resiliency Rules, SAS’ research examined how executives prioritize and implement each. One thing was clear: high-resiliency executives place higher value and invest more than low-resiliency executives in each area. This was consistent in the responses across country and industry segmentations, indicating executives view these as fundamental components for a resiliency strategy.

A key takeaway from the executive research is the critical role of data and analytics in implementing the Resiliency Rules. Nearly all high-resiliency executives (96%) use internal and external data and analytics to inform decision-making, which is critical for navigating changes and ensuring business continuity. The highly resilient business executives claimed to implement data tools more than their less resilient counterparts (93% vs. 22% low resiliency).

Behind the Research: SAS introduces the Resiliency Index

For the study, SAS created an assessment methodology called the Resiliency Index to understand where resiliency fits into executives' priorities and investments. SAS categorized respondents into three categories:

  • High resiliency: 26%
  • Moderate resiliency: 54%
  • Low resiliency: 20%

Comparing the business practices of each, high-resiliency executives view having a structured strategy as integral because it addresses more than managing disruption but plays a part in business stability. A resiliency strategy impacts critical business metrics, including job performance and consumer confidence.

Learn from high-resiliency executives

Helping companies close the resiliency gap starts with getting the right data and analytics in the hands of executives. SAS has launched its Resiliency Assessment Tool as a free tool based on the Resiliency Index for anyone to conduct their own business assessment and action planning. This tool, along with insights from the high-resiliency executives in the report, delivers practical guidance for fostering greater business resiliency.

“The SAS AI/ML platform continues to play a critical enabling role as we transform our manufacturing and commercial practices,” said Steve Bakalar, Vice President of IT Digital Transformation at Georgia-Pacific. “SAS’ Resiliency Assessment Tool research resonates loudly against the methods and strategies we are driving. All five principles are essential components to imbed resourcefulness and resiliency into organizations that seek to flourish in these very challenging and rapidly changing business conditions.”

“It is crucial that executives in India build resilience into their core business competency and implement a data-oriented strategy to remain competitive. As businesses undergo digital transformation at an accelerated pace, executives who can lead their companies with a data-oriented mindset will be more successful in creating value for customers, employees, and the wider ecosystem stakeholders.,” said Kunal Aman, Director, Marketing, SAS India.

To view the full India Resiliency Rules Report and use the Resiliency Assessment Tool, visit

About the research methodology

  • SAS conducted in-depth interviews with business leaders in Brazil, France, Germany, India, Japan, United Kingdom, and United States in November to understand senior executives’ perspectives on business resiliency and their approaches to leadership during volatile times.
  • A proprietary online survey was conducted with 2,414 senior executives working full-time within financial services, retail/consumer goods, manufacturing, healthcare/life sciences, or government from Dec. 16, 2022, to Jan. 4, 2023, in the aforementioned countries.

About SAS

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