Make the right decision – in every moment – by applying powerful, trusted SAS® Analytics to your data.

All Decisions Start With a Question

Decisions founded in data and analytics are superior to those that aren't. It's that simple. As organizations digitally transform, analytically driven decision making is becoming a critical differentiator. Whether you're driving thousands of decisions a second without human intervention, or augmenting human-led ones with insights, SAS' industry-leading technologies make it easy to scale and drive decisions consistently.

Did you know?

Decisioning is rapidly becoming a must-have for most companies.


major new business systems that will use real-time context data to improve decisions by 2022


share of decisions made during a customer engagement that will be completed by smart machines by 2030


share of analytics budget used by breakaway companies to embed analytics in core workflows and decision-making processes

Why choose SAS for decisioning?

Better decisions, always explained.

SAS helps you make transparent and explainable decisions to build trust for the long term.

Select a tab below to learn more about decisioning from SAS.

SAS is a strong leader in The Forrester Wave: AI Decisioning Platforms, Q2 2023

The report says SAS has strengths in comprehensive data capabilities, decision intelligence technologies, user experience, breadth of authoring tools and ModelOps.

Industry Applications

SAS can help organizations in virtually every industry benefit from decisioning as they grapple with digital transformation, changing competitive landscapes and rising customer expectations.


Banks all over the world use SAS to make analytically driven decisions – from providing personalized, trusted customer experiences, to meeting risk and compliance mandates, to preventing fraud – in the midst of rapid changes due to digitalization, fintech, open banking, faster payments, data privacy, regulatory compliance and more.


SAS helps retailers today with diverse decisioning opportunities – such as meeting merchandising demands for specific locations, improving the supply chain with near-real time inventory balancing, guiding customers on a path to purchase through personalized digital interactions, and detecting and preventing fraud quickly to minimize margin losses.


Decisioning capabilities from SAS offer a wealth of possibilities for insurance companies – from striving to meet compliance requirements such as IFRS 17, to detecting and preventing claims or underwriting fraud, to using IoT data and AI to generate real-time pricing, to offering health and well-being services.


Manufacturers use SAS to become nimble, AI-driven organizations that minimize risk and seize opportunities through deep operational insights and confident decision making on manufacturing quality, connected factories, supply chain optimization and more.

Public Sector

Governments use SAS to make fast, well-informed decisions across a variety of use cases, including guarding against fraud and improper payments, improving public safety, driving public health decisions, improving citizen management, ensuring child well-being and more.

Telecom, Media & Technology

TMT companies use SAS for decisioning to boost quality and the bottom line through improving the customer experience, enabling preventive network maintenance and capacity planning, and combating subscription and dealer fraud.

Look Who's Using SAS for Decisioning

Recommended Products & Solutions

SAS Intelligent Decisioning

Develop and deploy your business strategies with SAS Intelligent Decisioning, a separately licensed product on SAS Viya.

SAS Model Manager

Streamline model deployment and management with SAS Model Manager, a single tool that lets you operationalize AI everywhere.

SAS Viya

Get the ultimate analytics experience with access to all SAS Viya analytic capabilities, plus the power to incorporate analytics into real-time ​interactions and event-based abilities.

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