What is decisioning?
Decisioning utilizes analytics and business rules to automate or guide decisions in real time. By putting data-driven insights into every moment of interaction, you can act faster, more consistently and with greater confidence.
Why decisioning matters now
69%
share of decisions made during a customer engagement that will be completed by smart machines by 2030
>50%
share of analytics budget used by breakaway companies to embed analytics in core workflows and decision-making processes
Why choose SAS for decisioning?
SAS helps you make transparent and explainable decisions to build trust for the long term.
Select a tab below to learn more about decisioning from SAS.
Trusted data
- SAS provides industry-proven solutions to build data pipelines and deliver validated data to support downstream analytics and decisioning processes.
Reality-tested AI
- We've been applying advanced analytics and AI to the toughest business problems for decades.
- Our solutions are built on proven, powerful analytics and AI, resulting in the best decisions.
Decisions that work for you
- Automate, scale and embed analytically driven decisions into frontline business operations.
- Speed time to insight with analytic decisioning solutions tailored to business functions – fraud prevention, credit risk management, customer experience, IoT and beyond – across industries.
Automated decisions, faster results
- Integrate analytical models with business rules and rapidly deploy to make decisions.
- Manage, monitor and retrain models to ensure they consistently deliver the best insights.
Which industries use decisioning?
Organizations across all sectors rely on decisioning to make faster, smarter and more consistent choices. From banking and insurance to retail and manufacturing, SAS helps businesses automate processes, reduce risk and deliver personalized experiences. By embedding analytics and business rules into everyday workflows, companies can act in the moment and drive measurable results.
Organizations using SAS for decisioning
Recommended products & solutions
- SAS Intelligent Customer DecisioningSAS Customer Intelligent Decisioning provides comprehensive decisioning fabric combined with industry-leading analytics. SAS BE
- SAS® Decision BuilderExplore SAS Decision Builder, the decision intelligence platform from SAS and Microsoft for better decision making.
SAS decisioning frequently asked questions
What is decisioning?
Decisioning uses analytics and business rules to guide or automate decisions in real time, enabling organizations to act faster, more accurately and consistently.
Why is decisioning important?
It improves decision accuracy, reduces risk and enhances customer experiences by embedding insights directly into business workflows.
Which industries use decisioning?
Decisioning is applied in banking; retail; insurance; manufacturing; health care; public sector; and telecom, media and technology to optimize operations and drive better outcomes.
How does SAS decisioning help organizations?
SAS decisioning provides analytics, AI and industry-tested tools to connect insights to decisions, automate workflows, monitor results and continuously improve performance.
Can decisioning work in real time?
Yes. SAS decisioning can process high-volume data instantly, enabling automated or guided decisions for immediate business impact.
How does decisioning improve customer experiences?
By using real-time insights to deliver personalized offers, timely recommendations and consistent interactions, decisioning helps customers feel understood and valued.