Most organisations haven't harnessed the data collection opportunities made possible by the web and other channels. Current pure play web analytics providers are not able to provide actionable insight, while most Business Intelligence providers can't gather accurate and timely interaction data. Until now.

In the Spotlight Explore SAS® for Customer Experience Analytics Bringing Customer Intelligence to the Web Channel.

SAS® for Customer Experience Analytics is the world's first solution to combine dynamic real-time online data collection with industry-leading SAS customer intelligence.

In a multi-channel world, you can understand precisely what customers are doing online, and apply that insight across all channels and touchpoints: building revenue by gaining actionable multi-channel intelligence. You can track and see every aspect of an individual customer's experience: every decision made, everything they do, timed to the millisecond.

• Avoid costly and labour-intensive tagging, network packet sniffers and web log analysers
• Optimise channel effectiveness and channel profitability
• Target the best customers with relevant offers and campaigns
• Incorporate multiple data sources from inside and outside the enterprise
• Have total scalability for massive amounts of complex data
• Deliver a far richer and more profitable customer experience
• Understand site performance and be proactive in making service improvements

You have the potential to increase revenue while reducing cost of sale and cost to serve, to improve marketing and campaign effectiveness, customer acquisition and loyalty, to focus on the best content to enhance site performance and, ultimately, drive a more profitable multi-channel strategy.