SAS^® Customer Intelligence

SAS Customer Intelligence provides the most comprehensive suite of analytic marketing solutions, enabling marketing executives to make smarter decisions and solve more business challenges. Only SAS provides the complete set of capabilities needed for a customer-focused marketing process. Learn more.

Components of SAS^® Customer Intelligence

• Campaign management – Plan, test and execute campaigns to improve efficiency and ROI.
• Customer experience analytics – Integrate online customer behavior data with offline data for better decision making.
• Customer link analytics – Incorporate consumer relationship information into profiling, segmentation and targeting.
• E-mail/mobile marketing – Deliver personalized multichannel digital content to millions of customers.
• Event-triggered marketing – Identify communication opportunities with patented behavior-tracking and event-detection technologies.
• Marketing mix analysis – Predict the business value of investments such as advertising, incentives and the Web.
• Marketing operations management –  Plan, manage and execute enterprise marketing operations efficiently and effectively.
• Marketing optimization – Plan, prioritize and optimize communications to maximize profits.
• Marketing performance management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department.
• Marketing resource management – Organize, manage and optimize marketing budgets, processes and resources.
• Real-time decision management – Increase the value of your real-time customer interaction.
• Social media analytics – Integrate, analyze and act on online conversations.
• Web analytics – Optimize your website's performance.

How SAS^® Is Different

• Smarter marketing decisions. SAS data integration and analytics provide the knowledge and insight needed to understand your customers and make smarter decisions.
• More marketing challenges solved. SAS Customer Intelligence provides the most comprehensive suite of integrated marketing solutions. Leading business solutions combined with integrated data management, analytics and reporting provide the full breadth of capabilities needed to solve the most challenging marketing problems.
• A path to grow and evolve. SAS can help you address your needs at all stages of your marketing organization's development.
• Proven success. SAS is a strong and stable company with a strong and loyal customer base around the globe.