What it is and why it matters
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in the data.
Customers Discuss Artificial Intelligence and Machine Learning
Learn about the trends in machine learning and artificial intelligence from SAS customers and AI experts in this video, and hear some of their predictions about the future of artificial intelligence.
AI in banking is really helping serve the customer better and provide offers that are more relevant to them at the right time through the right channel. Pierre Montagnier Director of Customer Marketing, Analytics & Modeling Bank of Montreal
Artificial Intelligence History
The term artificial intelligence was coined in 1956, but AI has become more popular today thanks to increased data volumes, advanced algorithms, and improvements in computing power and storage.
Early AI research in the 1950s explored topics like problem solving and symbolic methods. In the 1960s, the US Department of Defense took interest in this type of work and began training computers to mimic basic human reasoning. For example, the Defense Advanced Research Projects Agency (DARPA) completed street mapping projects in the 1970s. And DARPA produced intelligent personal assistants in 2003, long before Siri, Alexa or Cortana were household names.
This early work paved the way for the automation and formal reasoning that we see in computers today, including decision support systems and smart search systems that can be designed to complement and augment human abilities.
While Hollywood movies and science fiction novels depict AI as human-like robots that take over the world, the current evolution of AI technologies isn’t that scary – or quite that smart. Instead, AI has evolved to provide many specific benefits in every industry. Keep reading for modern examples of artificial intelligence in health care, retail and more.
Early work with neural networks stirs excitement for “thinking machines.”
Machine learning begins to flourish.
Deep learning breakthroughs drive AI boom.
Why is artificial intelligence important?
- AI automates repetitive learning and discovery through data. But AI is different from hardware-driven, robotic automation. Instead of automating manual tasks, AI performs frequent, high-volume, computerized tasks reliably and without fatigue. For this type of automation, human inquiry is still essential to set up the system and ask the right questions.
- AI adds intelligence to existing products. In most cases, AI will not be sold as an individual application. Rather, products you already use will be improved with AI capabilities, much like Siri was added as a feature to a new generation of Apple products. Automation, conversational platforms, bots and smart machines can be combined with large amounts of data to improve many technologies at home and in the workplace, from security intelligence to investment analysis.
- AI adapts through progressive learning algorithms to let the data do the programming. AI finds structure and regularities in data so that the algorithm acquires a skill: The algorithm becomes a classifier or a predicator. So, just as the algorithm can teach itself how to play chess, it can teach itself what product to recommend next online. And the models adapt when given new data. Back propagation is an AI technique that allows the model to adjust, through training and added data, when the first answer is not quite right.
- AI analyzes more and deeper data using neural networks that have many hidden layers. Building a fraud detection system with five hidden layers was almost impossible a few years ago. All that has changed with incredible computer power and big data. You need lots of data to train deep learning models because they learn directly from the data. The more data you can feed them, the more accurate they become.
- AI achieves incredible accuracy though deep neural networks – which was previously impossible. For example, your interactions with Alexa, Google Search and Google Photos are all based on deep learning – and they keep getting more accurate the more we use them. In the medical field, AI techniques from deep learning, image classification and object recognition can now be used to find cancer on MRIs with the same accuracy as highly trained radiologists.
- AI gets the most out of data. When algorithms are self-learning, the data itself can become intellectual property. The answers are in the data; you just have to apply AI to get them out. Since the role of the data is now more important than ever before, it can create a competitive advantage. If you have the best data in a competitive industry, even if everyone is applying similar techniques, the best data will win.
In credit scoring, when you have a neural network with superior predictability and interpretability, there is no reason to have a person in the middle of that process. Peter Maynard Senior Vice President of Global Analytics Equifax
Artificial Intelligence in Today's World
See AI in Every Industry
Peek inside an AI-enabled hospital, an AI-assisted retail store and a predictive analytics system that talks. This report from Harvard Business Review examines the AI landscape, takes a look at the AI workforce – and explains why you shouldn’t swear at Siri.
Enhance Marketing Analytics
Marketing is undergoing an evolution powered by analytics and AI. Learn how to automate real-time offers, mine larger amounts of data to improve the accuracy of offers, understand the voice of the customer – and more.
Improve Customer Experience
How do consumers benefit when daily interactions with brands are automated? They can find answers faster, more easily solve problems and discover more relevant offers.
Separate Hype From Reality
AI is helping to embed "greater smartness into machines" but it is not taking over the world, says Oliver Schabenberger, SAS Executive Vice President and Chief Technology Officer.
How Artificial Intelligence Is Being Used
Every industry has a high demand for AI capabilities – especially question answering systems that can be used for legal assistance, patent searches, risk notification and medical research. Other uses of AI include:
AI applications can provide personalized medicine and X-ray readings. Personal health care assistants can act as life coaches, reminding you to take your pills, exercise or eat healthier.
AI provides virtual shopping capabilities that offer personalized recommendations and discuss purchase options with the consumer. Stock management and site layout technologies will also be improved with AI.
AI can analyze factory IoT data as it streams from connected equipment to forecast expected load and demand using recurrent networks, a specific type of deep learning network used with sequence data.
AI is used to capture images of game play and provide coaches with reports on how to better organize the game, including optimizing field positions and strategy.
What are the challenges of using artificial intelligence?
Artificial intelligence is going to change every industry, but we have to understand its limits.
The principle limitation of AI is that it learns from the data. There is no other way in which knowledge can be incorporated. That means any inaccuracies in the data will be reflected in the results. And any additional layers of prediction or analysis have to be added separately.
Today’s AI systems are trained to do a clearly defined task. The system that plays poker cannot play solitaire or chess. The system that detects fraud cannot drive a car or give you legal advice. In fact, an AI system that detects health care fraud cannot accurately detect tax fraud or warranty claims fraud.
In other words, these systems are very, very specialized. They are focused on a single task and are far from behaving like humans.
Likewise, self-learning systems are not autonomous systems. The imagined AI technologies that you see in movies and TV are still science fiction. But computers that can probe complex data to learn and perfect specific tasks are becoming quite common.
SAS® Visual Data Mining and Machine Learning
AI is simplified when you can prepare data for analysis, develop models with modern machine-learning algorithms and integrate text analytics all in one product. Plus, you can code projects that combine SAS with other languages, including Python, R, Java or Lua.
How Artificial Intelligence Works
AI works by combining large amounts of data with fast, iterative processing and intelligent algorithms, allowing the software to learn automatically from patterns or features in the data. AI is a broad field of study that includes many theories, methods and technologies, as well as the following major subfields:
- Machine learning automates analytical model building. It uses methods from neural networks, statistics, operations research and physics to find hidden insights in data without explicitly being programmed for where to look or what to conclude.
- A neural network is a type of machine learning that is made up of interconnected units (like neurons) that processes information by responding to external inputs, relaying information between each unit. The process requires multiple passes at the data to find connections and derive meaning from undefined data.
- Deep learning uses huge neural networks with many layers of processing units, taking advantage of advances in computing power and improved training techniques to learn complex patterns in large amounts of data. Common applications include image and speech recognition.
- Cognitive computing is a subfield of AI that strives for a natural, human-like interaction with machines. Using AI and cognitive computing, the ultimate goal is for a machine to simulate human processes through the ability to interpret images and speech – and then speak coherently in response.
- Computer vision relies on pattern recognition and deep learning to recognize what’s in a picture or video. When machines can process, analyze and understand images, they can capture images or videos in real time and interpret their surroundings.
- Natural language processing (NLP) is the ability of computers to analyze, understand and generate human language, including speech. The next stage of NLP is natural language interaction, which allows humans to communicate with computers using normal, everyday language to perform tasks.
Additionally, several technologies enable and support AI:
- Graphical processing units are key to AI because they provide the heavy compute power that’s required for iterative processing. Training neural networks requires big data plus compute power.
- The Internet of Things generates massive amounts of data from connected devices, most of it unanalyzed. Automating models with AI will allow us to use more of it.
- Advanced algorithms are being developed and combined in new ways to analyze more data faster and at multiple levels. This intelligent processing is key to identifying and predicting rare events, understanding complex systems and optimizing unique scenarios.
- APIs, or application processing interfaces, are portable packages of code that make it possible to add AI functionality to existing products and software packages. They can add image recognition capabilities to home security systems and Q&A capabilities that describe data, create captions and headlines, or call out interesting patterns and insights in data.
In summary, the goal of AI is to provide software that can reason on input and explain on output. AI will provide human-like interactions with software and offer decision support for specific tasks, but it’s not a replacement for humans – and won’t be anytime soon.