A 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from imbedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.
Open data model
Translates digital data into useful insights with an open, customer-centric data model. Combines easily with existing online and offline customer data.
Dynamic data collection
Enables dynamic data collection with a single line of HTML code in each web page. Lets you avoid form- and field-level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
Post-data-collection contextualization
Contextualizes data captured from all digital channels and devices in a matter of minutes.
Anonymous behavior capture
Records the activities of everyone who visits your website over time – whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically, resulting in a much richer profile.
Predictive models, forecasting & goal-seeking routines
Lets you run analyses to determine which goal-seeking routine adjustments will result in better business goals. Advanced statistical and optimization routines are prebuilt, so you don't have to be a statistics expert to run or develop them.
Dynamic content placement
Uses analytical procedures to determine when and where to place personalized content onto web pages or in mobile applications to engage customers more effectively.
Digital asset management
Lets you use, reuse and version rich media assets, and determine where they are most effective, via an easy-to-use interface.
Part of SAS® Customer Intelligence suite
Fully integrates with the rest of the SAS Customer Intelligence suite, so you can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.
Infuse your marketing decisions with unprecedented customer insights.
Give marketers true predictive power.
An easy-to-use marketing interface backed by advanced analytic capabilities enables marketers and business analysts to quickly transform digital data into predictive, customer-focused insight. Use that insight to guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can’t resist.
Get a unified, thorough view of every customer.
Go beyond capturing page clicks to truly understanding individual customers' navigational behavior on websites and mobile apps. Easily combine online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – into a cohesive, 360-degree view. A better understanding of customer behavior translates into more successful offers and campaigns.
Create personalized interactions across every conceivable channel.
Every touch point throughout the customer journey is an opportunity to engage the customer. And every customer interaction is a brand experience. Craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.
Gain real-time insights that get even better over time.
Predictive models give you a forward-looking view of your campaigns, enabling you to understand the most significant business drivers, forecast how drivers and business measures will perform in the future and run goal-seeking routines to determine optimal levels needed – even if you don’t have a statistician on staff. And everything you learn goes back into your models, so they get smarter and better over time.
Get to Know SAS® Customer Intelligence 360
SAS® Customer Intelligence 360 Modules
SAS® 360 Plan
Keep all your marketing strategies aligned while enabling teams to act with speed and precision. Accelerate, automate and streamline planning, financial management, workflow and asset management. Collaborate and execute plans more efficiently and optimize marketing investments.
SAS® 360 Discover
Dynamically capture individual customer interactions. Transform them into customer-centric knowledge. Then combine that knowledge with insight from other channel views to better understand, model and effectively market to each and every customer.
SAS® 360 Engage
Take insights gleaned from SAS 360 Discover and other sources – including other SAS Customer Intelligence solutions. And use that insight to craft personalized, precisely targeted offers delivered to customers across digital channels, devices and points in time.
Explore More on SAS® Customer Intelligence 360 and Beyond
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Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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Customer Story
Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
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Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
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Analyst Report
SAS is a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs.
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Customer Story
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
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White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
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E-Book
White Paper
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
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Customer Story
Customer engagement blooms with analytics and AIInnovative marketing campaigns lead to improved customer retention and loyalty at 1-800-FLOWERS.COM, Inc.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
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White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
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White Paper
Navigating the digital world without third-party cookiesWith the demise of the third-party cookie, customer data is growing more valuable by the minute. Make moments matter more than ever.
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E-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
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Analyst Report
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021SAS is the only vendor to be a Leader in every Forrester CCCM evaluation since our inaugural report in 2008," says Forrester report.
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Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingOffice Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
Related Products
Check out these products related to SAS Customer Intelligence 360, built on the powerful SAS® Platform.
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SAS/ACCESS® SoftwareRead, write and update data regardless of its native database or platform.
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SAS® Data PreparationQuickly prepare data for analytics in a self-service, point-and-click environment with data preparation from SAS.
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SAS® Model ManagerRegister, modify, track, score, publish and report on analytical models through a web interface that is integrated with the model building process.
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SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
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SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
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SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.
