SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
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Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Boost your digital transformation by mapping out an ideal customer journey where you can apply customer analytics, omnichannel marketing and real-time decisioning. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters. Embrace confident marketing.
Smart marketing strategies powered by predictive analytics and machine learning.
Implement more sophisticated analytics – such as machine learning – to gain insights from data, understand customer preferences and drive marketing ROI. Identify, track, serve and retain customers, even when they’re on multiple devices. Manage marketing programs from start to finish. With SAS®, you can:
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Map out the ideal journey to engage and delight your customers.
Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Best-selling author and thought leader Brian Solis explains how analytics can help you prepare for the future, connect with customers, and bridge the gap between brand promise and what the customer actually experiences and shares.
Deliver relevant, omnichannel experiences for customers. In real time and on their terms.
Go beyond channel-based marketing to achieve an omnichannel view of your customers across all devices. Adapt to and anticipate customer needs. SAS brings together data, analytics and marketing processes to help you:
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Achieve interoperability across multiple technologies with a powerful ecosystem approach.
Seamlessly integrate all your technologies and applications – even from third-party vendors – from a core marketing ecosystem. Apply analytics supported by one of the most analytically capable platforms on the market. With SAS, you can:
SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
SAS® Customer Link AnalyticsCategorize customer relationships, and identify the communities in which they interact.
SAS® Intelligent Advertising for PublishersGain complete control over your online advertising, and make ad server processes more efficient.
SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
SAS® Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
SAS® Intelligent Advertising for PublishersGain complete control over your online advertising, and make ad server processes more efficient.
SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
SAS® Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
We need to understand each individual customer, to make sure the offers we present them are not too general.
It's about nothing more than giving the customers what they want.
We do not actually talk about analytics as a discipline but simply start our discussions with the business units by asking: What business challenges are we looking to solve?
