Explore resources related to telecom, media & technology analytics.
Discover what's at the heart of successful digital transformation.
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Customer Story
Better customer service via machine learningAdvanced analytics helps Rogers Communications become more customer-centric, cutting customer complaints in half.
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White Paper
Journey to the Core of Customer CentricityMany communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey.
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Customer Story
Churn prediction, segmentation analysis boost marketing campaigns Churn prediction, segmentation analysis boost campaign take-up rates at Bangladesh's leading mobile provider.
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E-Book
Becoming a data-driven organizationLearn about the three foundations of becoming data-driven – data management, analytics and visualization – and how they can increase profitability, boost performance, raise market share and improve operations.
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Customer Story
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
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Customer Story
Telstra calls on SAS to keep customers engagedAustralia’s largest telecommunications company relies on SAS Analytics to better understand customers’ needs and develop the products and services they want.
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White Paper
Heavy Reading: Advanced Predictive Network AnalyticsHeavy Reading reveals how predictive analytics gives service providers real-time visibility into their networks – boosting revenue potential and ensuring more satisfied customers, better targeted marketing, fine-tuned capacity planning and top-notch service assurance.
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White Paper
Fraud in CommunicationsIn a digital world where everything is available via the web, there’s a whole new level of fraud. Today’s communications providers must be vigilant. This white paper explains how organizations can implement the tools and methods to detect and combat emerging fraud methods.
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Customer Story
Creating value for customers via data-driven marketingWith analytics at the center of its marketing, Turkcell Superonline enhanced its competitive edge, and improved customer retention and loyalty.
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Customer Story
SAS CPM helps to better monitor and predit value development -
White Paper
Understanding Data Streams in IoTThis paper explains how streaming analytics helps you acquire, understand and use real-time, streaming data to make fact-based, automated decisions – and instantaneously react to new information.
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White Paper
Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
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White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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Article
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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White Paper
Six Ways to Use Subscriber Data to Build a Stronger Business -
Customer Story
Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
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Customer Story
Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.
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E-Book
White Paper
Tomorrow's telcoCSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
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E-Book
Making Sense of AIThis e-book explores the current boundaries of AI, as well as the many ways that modern AI applications can improve our understanding of the world and enable us to make better, faster decisions.
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White Paper
Protect the Integrity of the Procurement FunctionProcurement fraud affects nearly one-third of organizations, and it is often perpetrated by the most trusted, longtime employees, the ones you’d least suspect. Learn from two white-collar crime specialists about common flavors of procurement fraud, striking examples from recent headlines, four fundamental ways to get better at detecting and preventing fraud, and how to take procurement integrity to the next level.
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Customer Story
Using Hadoop and SAS for network analytics to build a customer-centric telecom serviceOTE Cosmote analyzes vast amounts of data to enhance customer experience, service and loyalty.
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White Paper
Using Next-Generation Advanced Analytics to Harness Big DataDiscover why Heavy Reading recommends using advanced analytics from proven vendors to obtain real-time intelligence from all your big data.
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White Paper
SAS for Media -
White Paper
The Future of Risk Modeling Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
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Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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Customer Story
Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
