Why choose telecom, media & technology analytics solutions from SAS?
Discover how data and AI from SAS help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue. AI agents empower you to improve efficiency, personalize services and reduce operational costs.
SAS in TMT: Facts & Figures
We know your industry. SAS meets the needs of media and telecom businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.
>670
TMT companies use SAS worldwide
>80
countries with SAS TMT customers
90%
of the top 100 global telecom companies are SAS customers
How can TMT analytics solutions transform your media or telecom business?
Work smarter, innovate faster, increase productivity and maximize ROI.
Choose SAS: A leader in TMT analytics innovation
SAS® Viya® helps TMT organizations automate data-driven decisions, deliver exceptional customer experiences, protect their bottom lines and achieve market growth.
Create growth and long-term profitability by providing outstanding service.
Reduce costs, make the best pricing decisions and realize value faster.
Build market trust, prevent fraud, mitigate risk and maximize profitability.
Speed up innovations that increase productivity and keep audiences engaged.
We help our customers innovate for tomorrow
SAS is a leader in AI and analytics
SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024
Telecom, media & technology from SAS:
Frequently asked questions
What are the best data analytics solutions for telecom and media?
SAS provides AI analytics solutions that help telecom and media organizations be more competitive with faster insights. These solutions allow them to navigate complex markets, deliver better experiences, increase revenue, improve efficiency, personalize services and reduce operational costs.
Where can data analytics in the telecom industry provide value for CSPs?
SAS telecom analytics enable CSPs to increase market share, reduce churn, hyperpersonalize customer experience, manage the customer journey, provide new capabilities and services, and gain revenue assurance, boosting their bottom line.
What telecom data analytics use cases does SAS support?
SAS enables smarter networks, service assurance quality for effective rollout of 5G offerings, cost optimization, frictionless service experiences, fraud detection and prevention, improved trust, a personalized customer experience and reduced churn. SAS also provides digital transformation solutions across all business functions.
How can CSPs achieve telecom fraud prevention?
Telecom analytics for fraud management detects and prevents telecom fraud in real-time across the customer life cycle with AI-powered decisioning, predictive analytics for emerging threats and automated investigations to reduce losses from subscription fraud, SIM boxing, international revenue share fraud (IRSF) and more.
How does SAS improve customer experience in telecom?
SAS improves telecom customer experience by providing a 360 degree view of customer data, enabling real-time personalized services, contextual customer journeys across channels and predictive analytics to identify and resolve issues for reduced churn.
How do digital media analytics solutions improve media organizations?
Digital media analytics solutions from SAS enable organizations to show quantifiable ROI to ad buyers, speed up proposal building with real-time data, rapidly respond to advertisers' requests, increase ad inventory control, define their audiences, reduce costs, make the best pricing decisions and maximize profitability for advertisers, publishers and content providers – all while maintaining trust.
How can media organizations improve customer experience?
SAS provides a 360 degree view of audience data, enabling hyperpersonalized ads through real-time decision engines across marketing channels and devices, full control of monetization strategies with first-party ad servers, personalized advertising to retail media networks and the ability to identify and resolve issues for reduced churn.
What industry recognition has SAS received?
SAS is a Leader in The Forrester Wave for Enterprise Fraud Management, Q2 2024, a Leader in the 2024 Gartner Magic Quadrant for Data Science and Machine Learning, and a Leader in The Forrester Wave Customer Analytics Technologies, Q2 2024.