dna lab sas

Data & Analytics is our DNA

D[N]A Lab

Data driven innovation is everywhere. Whether it is in the financial sector, government agencies, manufacturing or other purpose driven initiatives. Startups having AI supported propositions aiming to be the next unicorn and established organizations are seeking ways to innovate using Analytics & AI to increase their customer experience.

D[N]A Lab, initiated and powered by SAS, serves as an open innovation platform and ecosystem for corporate ventures and entrepreneurs. While focusing on scaling-up your business, D[N]A Lab helps in provisioning a robust data & analytics platform. Your Data & Analytics is our DNA.

Keep focus on what you're good at

A solid platform supporting your business is often not the first priority in scaling your business. Topics like security, privacy and scalability are increasingly important in today’s market. At D[N]A Lab we provision a robust SAS data & analytics platform, so you can keep focus on your product or service while we unburden you.

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Transform data into intelligence

SAS is the leader in analytics serving more than 90% of Fortune’s Top 100 companies. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. We want to make it easier for more people to use powerful analytics every day, to shorten the path from data to insight – and to inspire bold new discoveries that drive progress.

Data for Good

We are also part of the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education and the environment. Thereby contributing to the Sustainable Development Goals (SDG) set by the United Nations (UN).

Innovation projects

Here are some of the initiatives and projects associated with D[N]A Lab:

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Connect. Prove. Scale.

SAS is the leader in analytics.
D[N]A Lab – powered by SAS – supports scaling ventures.

Are you ready for scaling your business, your initiative, your venture?
Come and connect with us, let’s find out and prove, so we can support you scaling!


Tel: +31 (0)35 6996 937
Mob: +31 (0)6 1201 1445


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