Sejung analyzes customer behavior and predicts their needs - giving them a reason to come back
In South Korea, the retail market is competitive and fast-moving. To stay ahead of the pack, Sejung uses SAS® Marketing Automation to keep on top of the latest trends and to increase customer satisfaction and loyalty – in part by cutting reporting time from 15 hours to 40 minutes.
With more than 3.1 million customers, South Korean retailer Sejung – with brands such as Indian Homme, Anthem, Olivia Lauren and Tremolo – was unable to quickly and accurately manage and analyze its customer data to remain competitive in the fast-moving retail market. To increase customer insight and improve reporting, Sejung uses SAS®. As a result, it better understands its customers and is expanding its business footprint.