Reimagine Marketing
Today and tomorrow. In times of prosperity and disruption.
Why choose SAS® for marketing analytics?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
SAS® Marketing Analytics Software
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Manage Data
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SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
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SAS® Intelligent DecisioningDengan mudah membuat, mengelola, dan mengatur aturan bisnis yang kuat dan didorong secara analitik untuk mendukung pengambilan keputusan dalam skala besar.
Embed Analytics
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SAS® Visual AnalyticsSecara visual, eksplorasi semua data, temukan pola baru, dan publikasikan laporan ke web dan perangkat seluler.
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SAS® Visual Penambangan Data and Pembelajaran MesinDukung proses penambangan data dan pembelajaran mesin end-to-end dengan antarmuka visual dan pemrograman yang komprehensif untuk pengguna dari semua tingkat keahlian.
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SAS® Visual StatisticsDengan mudah membuat dan menyesuaikan sejumlah besar model prediktif dengan cepat.
Extend Impact
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
What People Are Saying
SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.
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"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."
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Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.