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Industry Solutions

Retail Analytics & Consumer Goods Software

Drive your product demand planning, inventory and supply chain using real-time customer data.

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Visit us at NRF 2024 to explore how AI and analytics from SAS can help retailers and consumer goods brands connect with consumers and stay ahead of change in the industry.

Why choose SAS® for retail & consumer goods analytics?

Retail analytics and consumer goods software from SAS lets you apply analytics to every step of the customer journey for better connections and deeper insights.

In the Spotlight

It is a tool that will allow us to create a truly omnichannel customer journey, so that we are consistent and strategic in whatever channel the customer prefers. David Benabib Head of CRM & Personalization Coppel

SAS Retail & Consumer Goods Solutions

Get a complete view of your business and customers with retail analytics and consumer goods software. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.

Merchandise & Assortment Planning

Get the right merchandise to the right stores when customers are ready to buy.

Customer Insight

Know exactly what your customers want, when they want it. And make sure they get it.

Demand Planning

Accurately plan for customer demand – down to the individual store level.

Inventory & Price Optimization

Drive higher inventory turns and fewer markdowns with tailored plans and assortments.

Supply Chain Analytics

Unify data from across your organization, then optimize responses throughout the supply chain.

Customer Success

Working Smarter With SAS Retail & Consumer Goods Solutions

  • Finding the right fit for better customer experiences

    Levi Strauss & Co. – the company that invented bluejeans – is always innovating. And now it's on a journey with SAS to build an analytically driven, decision-ready culture that helps it connect to the people who love its apparel.

  • Providing an exceptional customer experience with personalized marketing

    1-800-FLOWERS.COM, Inc., has adopted SAS Viya on Azure to strengthen its analytical capabilities and enhance the customer experience. The company now has a modern, scalable, cloud-based analytics, AI and data management platform to help its growing business.

  • Knowing the right pricing strategy for each stage of the product life cycle

    SAS helped the world's largest supplier of athletic shoes and apparel:

    • Automate the decision-making process.
    • Develop a product life cycle pricing structure that helps reduce markdowns.
    • Understand competitor pricing.
    • Plan strategies that improve gross margin.

    Retail & Consumer Goods Industry Sectors

    Better connections. Deeper insights.


    Consumer Goods


    Direct to Consumer


    Partnering to Build Resilient Global Supply Chains

    SAS and Cosmo Tech will use their collective expertise to build a hybrid AI-powered digital twin solution that helps connect demand planning and forecasting with production and inventory planning to create more resilient end-to-end supply chains.

    Enabling Technologies

    Accelerate Your Digital Transformation

    Artificial Intelligence

    Optimize store and supply chain operations, increase conversions, and customize shopping experiences.

    Internet of Things

    Give customers relevant, omnichannel experiences – in real time, on their terms.

    Cloud Computing

    Experience the same agility your customers have with a complete range of cloud offerings and deployment.

    Connect with SAS and see what we can do for you.