On-Demand Webinar

The New Normal in Retail – How increased digital engagement with your customer drives opportunity for Analytically based Intelligent Decisioning

When facing such aggressive Digital transformation, how can Retailers and Consumer Goods Companies get advantage from Intelligent decisioning & Advanced analytics.

 Duration: 45 minutes

About the webinar

2020 has seen phenomenal growth in consumers engaging with Retailers in a digital way. And, this seems to become the new preferred way to interact. This is a great opportunity to utilize the new types of data that come with this transformation and relook at how your analytics support the decisions you take, often in real time – to better engage with each customer as they shop and to offer the best service leading to increased conversions – then to address the pressures in getting your product to the customer in an optimal way.

What you'll learn:

  • How to speed-up the digital transformation challenge.
  • How to Accelerate analytics to navigate COVID-19 and the next normal.
  • How to implement an analytical platform to take faster decision (How to create a data driven company).

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About the Experts


Andrew Fowkes
Director COE Retail & CPG, SAS

Andrew Fowkes is retail solutions director within Europe, Middle East and Africa (EMEA) for the Global Retail Practice (GRP) of SAS.He has over 16 years of experience in the retail industry and leverages his merchant experience in guiding retailers as they blend the art of retailing with the science of SAS technology. Andrew regularly meets with senior management in leading retail organizations introducing them to the Power of SAS for Retail and raising the awareness of the strategic benefits of retail planning software.His responsibilities include designing strategic solutions that support the customers’ business requirements along with an appropriate implementation roadmap driving associated business results.

LinkedIn  •  Blogs  •  Twitter


Drew Smith
VP of the Analytics Leadership Consortium, IIA

In a career at IKEA spanning 15+ years in 3 countries, Drew held national and global leadership positions using analytics for business decisions, as well as positions enabling business leaders to leverage enterprise analytics. Currently as the VP of the Analytics Leadership Consortium at the International Institute of Analytics, Drew engages with analytics executives and top analytics practitioners in global Fortune 1000 firms to help them lead their firm’s journey to analytics excellence.

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