Gaming and hospitality companies need to apply advanced customer analytics to gain a deep understanding of patrons’ needs, preferences, value and behavior; thereby improving loyalty and retention, and ultimately increasing revenue and profits.
To meet that need, we provide SAS for Patron Value Optimization, which is offered in two editions – standard and advanced. The standard edition provides a 360-degree view of the patron, and turns volumes of patron data into meaningful information you can act upon. The advanced edition also provides automated campaign management, which improves campaign effectiveness while reducing the resources required to manage campaigns.
SAS helps us dig into the data of an individual customer. It predicts the value the customer will have on the next trip.
Vice President of Strategic Marketing
Provide a 360-degree view of patrons.
Market-leading data integration and data quality capabilities allow you to access data from disparate operational systems, cleanse it and match customer records to capture interactions across the enterprise.
Lower total cost of ownership by maintaining compatibility with existing systems.
Access data in any format from virtually any source. Therefore, existing investments in enterprise resource planning and operational systems can be extended, and enterprise data integration can be streamlined.
Enhance your understanding of patron behavior.
With our advanced segmentation techniques, you can predict patron attrition, calculate total patron value, and identify cross-sell and up-sell opportunities.
Easily create marketing campaigns (advanced edition only).
The core component enables campaign managers to graphically create multichannel, multistage campaigns.
Improve marketing performance (advanced edition only).
A reporting framework allows marketers to track and analyze how campaigns are running while providing a consolidated view across all channels and interactions.