How does SAS Customer Intelligence 360 enable AI-driven customer engagement with an embedded CDP?
SAS Customer Intelligence 360 enables AI-driven engagement through an embedded, composable CDP. It helps organizations activate customer data where it resides, unify customer profiles and update identity graphs in real time. Combined with AI-powered segmentation, real-time decisioning and journey orchestration, these capabilities help marketers deliver relevant experiences across channels without relying on complex data movement.
Integrate embedded CDP capabilities with your MarTech stack
- Extend existing infrastructure. Use your current data and MarTech investments.
- Simplify integration. Connect data, analytics and engagement capabilities across your ecosystem.
- Scale as needs evolve. Adopt the capabilities you need and expand over time.
Flexible, composable architecture
Select the customer data, audience management, journey orchestration and decisioning capabilities you need. SAS Customer Intelligence 360 is designed to integrate with your existing MarTech environment and scale as your requirements evolve.
Open & extensible integrations
Connect with cloud, on-premises and proprietary data sources through prebuilt integrations, APIs and supported protocols. Extend analytics, insights and activation across your organization’s technology ecosystem.
Activate data across sources
Create and activate audiences using customer data from cloud and on-premises sources. Incorporate digital behavior and other signals to update audiences and support timely customer engagement.
AI-powered customer engagement
Combine analytics, AI and real-time decisioning to understand customer behavior and deliver more relevant experiences across channels.
Activate customer data with precision for real-time engagement
- Unify customer profiles. Bring together customer data from across sources.
- Resolve customer identities. Create accurate profiles for targeting and activation.
- Activate timely insights. Use customer data and behavior signals to support relevant decisions.
Dynamic unified customer profile
Create a dynamic virtual profile of the customer to activate across all data sources and channels.
Digital behavior data collection
Capture data and intent signals – including browsing behavior, device signals and content engagement – from websites, devices and other digital platforms using HTML tagging, JavaScript APIs and SDKs. Use these signals to trigger journeys and support real-time decisions.
Identity management & resolution
Resolve customer identities with precision using probabilistic and deterministic techniques. Eliminate duplication and create dynamic, high-quality profiles for better targeting.
Embedded CDP with agentic capabilities
Use purpose-built AI agents to help manage audiences, journeys, decisioning and destinations. Agents collaborate with users and operate within defined guardrails, with transparency, governance and human oversight.
Compose dynamic audiences for real-time activation
- Connect multiple data sources. Access the data needed to create audiences.
- Build targeted segments. Use customer profiles, behavioral data and analytics.
- Activate audiences across channels. Support timely engagement through journeys and other activation destinations.
Marketer-friendly interface
Easily create audiences, import data and orchestrate multichannel activity maps for creating interactions that span channels (web, mobile, email, external, etc.).
Advanced segmentation & optimization
Turn customer insights into highly targeted segments, create ideal product mix offers, optimize website strategies and determine the best timing for follow-up or retargeting efforts using our unmatched analytical capabilities.
Data governance & privacy compliance
Govern customer data and support privacy compliance, including GDPR and CCPA requirements, through customizable data collection and transfer processes.
Integration & full customer life cycle support
Extend activation across your entire MarTech stack and support use cases across the entire customer life cycle (e.g., sales, contact center, e-commerce) through integration with vendors like Adobe and Salesforce, as well as external activation to ad platforms such as Google and Facebook.
Shape journeys & contextualize communications in real time
- React instantly to customer behavior with real-time, two-way interaction across your digital properties.
- Remove lag between data capture and action to deliver timely, relevant experiences.
- Understand cross-channel behavior with algorithmic multitouch attribution.
- Exchange third-party events in real time to enrich audience data and journeys.
- Integrate with decisioning engines, display media platforms and marketing clouds for connected activation.
External API gateway
Stream events in real time in and out to any cloud or on-premises access point.
Collaboration & information sharing
Embed results of any dashboard, report, visualization or analysis anywhere to democratize customer insights across the organization.
Integration with decisioning
Elevate next-best-action capabilities (e.g., real-time propensity scoring, business rules and arbitration) to detect significant customer events and determine the best offer based on the user's current context.
Metric measurement & tracking
Choose metrics to measure and track success as your customers move through journeys or engage across different touchpoints.
Advanced customer data & engagement capabilities
Embedded CDP capabilities provide a foundation for creating and segmenting audiences, resolving identities and activating customer data across journeys, channels and real-time decisions.
Agentic AI for customer engagement
Purpose-built AI agents help users manage customer engagement workflows across audiences, journeys, decisioning and destinations. Agents collaborate with users and operate within defined guardrails, with human oversight, transparency and governance built into the experience.
Advanced audience management
Create audiences from cloud and enterprise data warehouses, customer data platforms, walled gardens and other targeting sources. Use GenAI to build audiences with natural language and dynamically update them for activation, identity resolution and marketing measurement.
SAS Customer Intelligence 360 embedded CDP frequently asked questions
Is SAS Customer Intelligence 360 a customer data platform (CDP)?
Yes. SAS Customer Intelligence 360 includes an embedded customer data platform (CDP) that unifies known and anonymous customer data, supports identity resolution and creates customer profiles for personalization, journeys and decisioning across channels.
How is the CDP in SAS Customer Intelligence 360 different from a standalone CDP?
The embedded CDP is integrated directly into the SAS Customer Intelligence 360 customer engagement platform. This lets organizations use unified customer data across audience management, personalization, journey orchestration and decisioning without requiring a separate CDP implementation or unnecessary data duplication.
Is SAS Customer Intelligence 360 a composable CDP?
Yes. SAS Customer Intelligence 360 supports a composable CDP approach by allowing organizations to use customer data across cloud and on-premises environments and adopt the capabilities they need, including data unification, audience management, journey orchestration and decisioning.
Can SAS Customer Intelligence 360 activate customer data in real time?
Yes. SAS Customer Intelligence 360 uses current customer profiles, identity data and behavioral signals to support real-time audience updates, personalized journeys, offers and next-best actions across digital and offline channels.
How does SAS Customer Intelligence 360 support AI-driven personalization and journeys?
Yes. SAS Customer Intelligence 360 uses current customer profiles, identity data and behavioral signals to support real-time audience updates, personalized journeys, offers and next-best actions across digital and offline channels.
How does SAS Customer Intelligence 360 integrate with other data and marketing systems?
SAS Customer Intelligence 360 connects with data stores, decisioning systems and marketing platforms through APIs, prebuilt connectors and direct connections to supported cloud data sources, including Snowflake and Google BigQuery.
How does SAS Customer Intelligence 360 address privacy and security requirements?
SAS Customer Intelligence 360 is built using Privacy by Design principles, giving organizations control over what data is collected, stored and deleted. It supports strong data governance, allows PII to remain out of the cloud and meets industry security standards, including ISO 27001 and SOC 1, 2 and 3.
How does the SAS Customer Intelligence 360 embedded CDP use agentic AI?
SAS Customer Intelligence 360 combines embedded CDP capabilities with agentic capabilities across the customer engagement platform. Purpose-built AI agents support workflows across audiences, journeys, decisioning and destinations while operating within defined guardrails and maintaining human oversight, transparency and governance.
Do I need to move all my customer data into SAS Customer Intelligence 360?
No. SAS Customer Intelligence 360 supports customer data activation across cloud and on-premises environments, allowing organizations to activate only the data they need for only as long as they need it for activation without moving all customer data into a centralized marketing cloud or CDP
Want to learn more about our embedded CDP capabilities?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself, and a SAS marketing expert will get in touch to learn about your specific needs.