About Our Program

SAS® Partner Program Overview

How do you deliver more value to customers? By finding partners who you trust – who share your focus, align with your vision, invest in solving pressing customer challenges, and put customers at the center of everything they do. That’s what the SAS Partner Program is all about.

SAS has continued to strengthen our portfolio and grow our customer base while increasing our focus on partners. That's paying off for all of us. We have jointly delivered countless solutions to the complex issues our customers face. Jim Goodnight CEO of SAS

Program Levels

SAS has created a value-based program that encourages you to differentiate yourself by demonstrating your capabilities in SAS technologies and solutions. This three-tier program framework enables, rewards and supports you based on your go-to-market engagement model and investment with SAS. Program benefits and requirements are tailored to support multiple engagement models, whether sell-with, resell or services delivery.


Platinum is the highest tier in the program and includes global system integrators and technology companies that have made significant investments in building capabilities in SAS technologies and solutions. Platinum partners have invested in a SAS Center of Excellence and are engaged with SAS in our largest, most strategic accounts.


Gold partners have demonstrated domain expertise in a specific industry or solution area and typically operate within a country or regional boundary.


This is the entry tier for all partners. With the appropriate SAS agreements, Silver partners can resell SAS software licenses and deliver and support SAS software. They have access to a robust set of benefits and are required to meet a minimum set of requirements.

Channel Opportunities

Managed Analytic Services Provider (MASP) Program

SAS Partners extend their intellectual property with SAS based cloud services. As MASP providers, our partners extend SAS capabilities with their own industry and application specialization – and with scalable pricing and flexible delivery models to solve business problems.

Reseller Program

The SAS Reseller program allows partners to resell SAS products and solutions into small, medium and large enterprise accounts. SAS Resellers can drive incremental revenue and profit by providing their own consulting and integration services along with the resale of SAS software. SAS customers gain the ability to work with their local partner of choice to acquire a complete solution.

OEM Program

Analytics is rapidly becoming an integral component of a wide variety of applications. With the SAS OEM program, independent software vendors and manufacturers can integrate SAS’ market-leading advanced analytics technology directly into their solution to meet the expanding data needs of their customers.

How to get started with our Partner Program

Thank you for your interest in the SAS Partner Program. SAS maintains a wide variety of partner relationships, but the common thread is proven expertise in the industry and in SAS software. Our partners range in size from small firms with exceptional SAS software implementation capabilities to global organizations that can provide enterprise SAS software solutions.


  • Sign a partner agreement, which governs the overall cooperative business relationship between SAS and your organization.
  • Complete and maintain your partner profile, which provides information about your business, your area of expertise, and the markets you serve.
  • Offer feedback in the annual SAS partner satisfaction survey.
  • Create a joint business plan (Platinum and Gold partners).

For detailed information concerning SAS Partner Program requirements and benefits, please review the SAS Partner Program Guide (PDF). For general questions about our program, contact partners@sas.com.