Direct to Consumer
How Direct to Consumer Retailers Use SAS®
Get unparalleled access to customer data – including joining known and unknown digital interactions across the organization – to support insights, marketing analytics, personalization and customer decisioning.
Lay the foundation for interaction consistency and a great customer experience using analytically driven customer insights and automated journey-shaping tasks.
Incorporate relevant customer behavioral data for real-time personalization that improves customer satisfaction and increases business acumen.
CUSTOMER SUCCESS
Direct to Consumer Retailers Working Smarter With SAS®
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Developing innovative marketing campaigns that lead to improved customer retention & loyalty
1-800-FLOWERS.COM Inc. uses a targeted marketing platform from SAS to standardize data and analytics across its portfolio of gifting brands. The company's conversational AI system relies on quality data and machine learning algorithms to offer personalized gift recommendations.
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Delivering award-winning, personalized customer experiences
Shop Direct uses SAS to gather, store and comb through massive quantities of granular customer data within very short time frames, helping pinpoint the products most likely to be relevant to each individual customer.
Related SAS® Retail & Consumer Goods Solutions
View recommended direct to consumer analytics solutions
- SAS® Customer Intelligence 360Find more profitable growth opportunities and amplify your marketing initiatives.
- SAS® Event Stream ProcessingUse machine learning and streaming analytics to uncover insights at the edge and make real-time, intelligent decisions in the cloud.
- SAS® Intelligent Planning SuiteAccurately forecast shopper and consumer demand by creating seamless merchandise and demand plans.
- SAS® Revenue Optimization SuiteThe SAS Price Optimisation suite delivers accurate forecasts and markdowns at the store/SKU level for targeted, localized strategies and optimal financials.