Audience Data & Ad Inventory Management
Discover how SAS® helps media companies maximize profitability for advertisers, publishers and content providers while building audience trust.
How Customers Benefit from SAS Audience Data & Ad Inventory Management Solutions
How SAS Delivers Leading Digital Media Marketing Solutions
Trustworthy AI and advanced analytics harness your data and provide actionable insights to help you outperform the competition, satisfy audiences, innovate faster and increase revenue.
Demand & ad inventory forecasting
- Analyze cross-platform audience data for highly accurate forecasts and minimize risk by accounting for seasonality, past performance, channel and more.
- Automate result monitoring to stay aware of changes with analytic models that continuously re-forecast as the data updates each day.
- Create models, forecasts and more with low/no code, easy-to-use and augmented analytics.
- Build real-time proposals by integrating capacity/avails inventory forecasts into your ad sales planning tool.
Pricing optimization
- Optimize pricing with automated rate card creation and campaign-specific dynamic pricing recommendations.
- Detect causal factors that may contribute to revenue drops and lifts.
- Enable users of any skill level to discover real stories hidden in your data with “smart” visualizations.
Ad targeting & personalization
- Uncover 360-degree audience analytics insights to accurately deliver ads to target segments through journey maps that allow ads to be triggered, scheduled or recalibrated.
- Increase ROI with trustworthy AI and machine learning – personalize experiences, minimize churn, improve pricing and optimize inventory for maximum revenue.
- Govern audience data and manage robust, best-in-class models with embedded AI, including fairness and bias monitoring on disparate ad servers.
Automation, productivity & innovation
- Use AutoML to automate millions of accurate forecast models and significantly increase ad impressions (up to billions in just 30 days) and audience monetization on one end-to-end platform.
- Auto-generate sales campaigns using NLP and AI optimization for increased productivity by automating commercial instruction, managing changes and invoicing, and reducing risk and turnaround time.
- Leverage all audience data for a 360-degree view into new offerings they would purchase, accelerating time to value.
Choose SAS for Leading Ad Inventory & Audience Analytics
SAS helps media companies increase productivity, automate and scale, grow their business and maximize profitability for advertisers, publishers and content providers while retaining audience and market trust.
Optimize ad inventory and improve forecasting
Gain highly accurate ad inventory forecasting with analytics that help inventory and pricing teams manage ads and drive revenue. Sales teams also benefit from real-time proposals.
Identify optimal pricing and increase revenue
Optimize pricing with real-time recommendations that consider a wide variety of factors for greater accuracy and revenue. Users of any skill level can learn this and more from the data.
Give ad buyers the targeting and ROI they expect
Assure ad buyers you will deliver the right ads to the right people at the right time and price. Trustworthy AI and machine learning audience analytics maximize revenue and provide measurable ROI.
Achieve capacity, capabilities and possibilities faster
Handle more requests, automate activities for increased speed and productivity, and improve customer satisfaction. Use analytics to uncover new revenue streams.
We are extremely positive about the holistic relationship we enjoy with SAS. The hands-on approach SAS takes – the openness to collaborate and bring together our joint expertise to solve our business problems – ensures we continue to achieve success. That level of managed service is central to a really exciting, fast-moving partnership." Duncan Procter Executive Manager of Audience Solutions, Automated Trading and Ad Operations REA Group
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SAS Is a Leader in Digital Media Marketing Solutions
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