Customer Intelligence

Customer Intelligence

Create customer experiences that matter.

SAS® Customer Intelligence 360 is here!

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Customer-centered decisions. Meaningful customer experiences.

Craft contextual customer interactions based on insights gleaned from big data and analytics. Measure and optimize the customer experience in both the digital and physical worlds. And link customer-driven strategies to your business goals. Built on the most comprehensive marketing technology platform available today, SAS Customer Intelligence solutions solve the most critical challenges that modern marketers face.

Big data is breaking down barriers between the chief marketing officer and the chief information officer. How can CMOs and CIOs work together to achieve lasting and profitable customer centricity?

What People Are Saying


"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."

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Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.

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"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

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