Reaching out to 3.6 million football fans

The Koninklijke Nederlandse Voetbal Bond (KNVB) logo
The data integration has been very successful so far. The basic data sources are connected, up to actual click and read behaviour. Next on our wish list, is to also integrate social behaviours into our single customer view.
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The number of validated email adresses doubled within 6 months.

KNVB achieved this using  •  SAS® Marketing Automation  •  SAS® Visual Analytics

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