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Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
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Finding COVID-19 answers with data and analyticsLearn how data plays a role in optimizing hospital resources, understanding disease spread, supply chain forecasting and scientific discoveries.
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How health care leaders deployed analytics when crisis hitDuring the COVID-19 pandemic, some health care providers were well-positioned to respond to rapid changes in demand. The factor that most distinguished them was that they already had a strong capacity in place for using data to inform decisions. Read about three key takeaways from their experiences.
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Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
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A data scientist’s views on data literacyGet a data scientist and teacher's perspective on the value of having foundational knowledge so you can more easily tell data fact from data fiction.
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Respond, recover and reimagineDisruptions to our lives happen regularly, though most are not as far-reaching as the COVID-19 pandemic. Whatever their nature, it’s helpful to have a plan for how to exit disruption still on your feet and in the game. Learn about the three-phase approach SAS recommends for mitigating widespread disturbances.
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Contact tracing investigations for public health: Technology enhances epidemic investigationWhat was once a cumbersome process that relied on an individual’s often incomplete or inaccurate memory, contact tracing investigations for public health has entered the digital era thanks to advanced analytics and data visualization.
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From living on the streets to owning a profitable businessZoe Empowers, a ministry for vulnerable children living in life-threatening poverty in Africa and India, finally found a way to measure and reveal its incredible impact. Using SAS, they developed an "empowerment index" that measures improvements in housing, health, education and more for program participants.
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Saving lives during a global pandemic through medical resource optimizationCleveland Clinic is operationalizing analytics to combat COVID-19, creating innovative models that help forecast patient volume, bed capacity, medical equipment availability and more.
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Will health care be fundamentally changed post-COVID-19?Many market forces are supporting the transformation to virtual digital health programs -- the COVID-19 pandemic is just the latest compelling event.
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Jump-start COVID-19 research with text analytics Applying text analytics and AI to discover trends and commonalities among COVID-19 research documents can lead to new insights about the disease and help answer many unanswered questions.
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Optimizing well placement to eliminate water poverty How data visualization is helping Water for Good bring fresh water to the Central African Republic.
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5 ways to measure beehive health with analytics and hive-streaming dataThis analytical approach to understanding bee hive health can automatically alert beekeepers to changes in hive weights, temperatures, flight activity and more.
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Fighting coronavirus: 4 ways analytics is making a differenceCoronavirus has separated us from family, friends, cultural and religious communities. Unfortunately, isolation is essential to slowing the spread of the virus. What else can be done? Learn how analytics is being used to improve responses to the coronavirus outbreak.
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Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.
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Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
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Managing fraud risk: 10 trends you need to watchSynthetic identities, credit washing and income misrepresentation – these are just some of the trends to watch if you’re trying to understand how to manage fraud risk. Find out what’s on the top 10 list of trends according to experts like Frank McKenna and Mary Ann Miller.
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Continuous monitoring: Stop procurement fraud, waste and abuse nowProcurement fraud, waste and abuse silently robs businesses an average of 5% of spend annually. And even when organizations invest in detection methods, they’re often let down by their techniques. Learn what continuous monitoring is and why this proven analytical method is key to fighting back.
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Analytics leads to lifesaving cancer therapiesA long-shot treatment offers hope to 10-year-old Harrison after he learns the DNA profile of his cancer is resistant to chemo. Find out how data and analytics play a role in cancer research and cancer treatments that are saving lives.
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Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.
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How to work like a disrupterFind out what companies like Netflix, Airbnb, Spotify and Lyft know about analytics that you don't know. Learn how to become technologically and analytically mature just like them.
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5 data management best practices to help you do data rightFollow these 5 data management best practices to make sure your business data gives you great results from analytics.
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Digital transformation for SMBsFor small and midsize businesses, delivering a better. customer experience is key to digital transformation
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Three steps for conquering the last mile of analyticsPutting your analytical models into production can be the most difficult part of the analytics journey. It’s no surprise that this last mile of analytics – bringing models into deployment – is the hardest part of digital transformation initiatives for organizations to master, yet it’s the most crucial.
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Discover a secret resource for working with cloud providersAre you overwhelmed by the hundreds of options and offers in the cloud? Are you finding it hard to select the best cloud services from the different cloud providers? Why not ask a neutral and informed third party for help?
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As AI accelerates, focus on 'road' conditionsAI technology has made huge strides in a short amount of time and is ready for broader adoption. But as organizations accelerate their AI efforts, they need to take extra care, because as any police officer will tell you, even small potholes can cause problems for vehicles traveling at high speeds.
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The transformational power of evidence-based decision making in health policyState health agencies are under pressure to deliver better health outcomes while minimizing costs. Read how data and analytics are being used to confront our biggest health care challenges head on.
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Operationalizing analytics: 4 ways banks are conquering the infamous ‘last mile’Here are four examples across the banking industry that show how these leading organizations followed a clearly defined path to conquer the infamous 'last mile' of analytics.
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ModelOps: How to operationalize the model life cycleModelOps is where analytical models are cycled from the data science team to the IT production team in a regular cadence of deployment and updates. In the race to realizing value from AI models, it’s a winning ingredient that only a few companies are using.
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AI in government: The path to adoption and deploymentThe government sector is lagging in AI adoption, but awareness of the importance of AI in the public sector is increasing. Our survey indicates that operational issues are requiring governments to turn their attention to AI projects as a way to address important public issues.
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Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
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