SAS Intelligent Decisioning enables you to make the best decisions when interacting with customers, partners, suppliers and employees.
Deliver real-time decisions for all your use cases.
Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to a limitless number of use cases. Easily test decisions prior to deployment to ensure they deliver the expected results. Robust governance ensures your decisions are understood and trusted across the business. High data and decision volumes are easy to handle with a cloud-based architecture that can scale to meet your demands. Deliver decisions at the edge and in stream through integration with IoT devices.
Enable easy collaboration for users of all skill sets.
Whether you prefer a drag-and-drop GUI or the ability to write code, you can build and modify decisioning processes with ease. Define decisions by browsing centralized data, model and business rule repositories and selecting from existing assets. Compare different objects and versions to understand and track changes for easier collaboration across teams. Use out-of-the-box tasks and shared, flexible processing control logic to make decision creation and management simple for all skill sets.
Make the best decision every time.
Improve decision quality by incorporating artificial intelligence and machine learning models from a common repository, created in your preferred language.
Deploy analytical models in decisions with consistency and speed.
A common decision authoring and deployment environment dramatically reduces the time required for IT to validate and deploy analytical models – whether written in SAS, open source or custom code. From a single interface, you can natively integrate, manage and deploy SAS and Python analytical models, custom code and business rules, with identical logic for both batch and real-time web service execution. That means faster deployment and confidence in the integrity of your analytically driven operational decisions..
Get to Know SAS® Intelligent Decisioning
Conquer all your analytics challenges – from experimental to mission critical – with faster decisions in the cloud. The latest release of SAS Viya is now available on these cloud providers.
Microsoft is our strategic partner and preferred cloud provider. With deep integration and a shared road map, SAS and Microsoft are shaping the future of AI and analytics in the cloud.
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- Customer Story Building materials leader optimizes production using analyticsUSG Corporation relies on SAS to improve its manufacturing process and reduce downtime, costs and energy consumption.
- Analyst Report SAS is a Leader in The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.SAS is named a Leader in this report, with highest scores in Models Operations and Data Integration, as well as strategic ability to execute.
- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
- Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
- White Paper Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
- E-Book Transformational decision?Governments can incorporate AI-driven decisioning into existing business processes to take advantage of digital transformation benefits. Through automated processes, deeper insights and the ability to act quickly, governments can innovate service delivery, drive efficiency and help build a better future.
- E-Book Fearless Decision? The most successful banks of the future will be those who can see their customers as individuals, appreciate their unique journeys and make decisions accordingly — across all associated business functions.
- E-Book Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- White Paper Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- White Paper Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- Customer Story Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- Article Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
- Article Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
- Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
- Customer Story The right fit in all the right waysLevi Strauss & Co. crafts better customer experiences through big data and analytics.
- Customer Story AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
- Customer Story IoT data with artificial intelligence reduces downtime, helps truckers keep on truckingVolvo Trucks and Mack Trucks use sensor data and SAS AI solutions to minimize unplanned downtime.
- Customer Story Better customer service via machine learningAdvanced analytics helps Rogers Communications become more customer-centric, cutting customer complaints in half.
- Customer Story Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
- Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
- Webinar Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
- Customer Story Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
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