Customer-centered decisions. Meaningful customer experiences.
Craft contextual customer interactions based on insights gleaned from big data and analytics. Measure and optimize the customer experience in both the digital and physical worlds. And link customer-driven strategies to your business goals. Built on the most comprehensive marketing technology platform available today, SAS Customer Intelligence solutions solve the most critical challenges that modern marketers face.
Customer Intelligence Assessment Tool
How confident are you in your marketing approach?
Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.
Get advice and quick tips specific to your needs.
Understand how to prioritize your marketing efforts.
See how you compare with your peers and businesses in other industries.