Keep customers at the heart of Direct Line Group with SAS^®

To create a world where insurance is personal, inclusive and a force for good you will need to deliver the right message to the right customer, in the right channel at the right time.

This is not a simple task given the everchanging landscape of the UK Insurance market. New regulation and increased competition are constant challenges but by treating your customers as people, rather than processes or policies you can differentiate in a saturated market. To do so, DLG will need to understand customer preferences better than ever before and adapt to changes in typical shopping and renewal patterns.

SAS can help you to connect with your customers in the channels they interact in and use both online and offline data to ensure your message is timely, relevant and delivers continued value for the customer.

Daniel Derham

Daniel from SAS discusses why it’s more important than ever for insurers to be customer centric.

SAS CI gives insurers the competitive edge.

Daniel Derham
Account Executive

Stay ahead of the curve and view different SAS perspectives on where analytics is going in 2023 and beyond

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Customer centric insurers using SAS^®

The UK market is highly saturated and customers are tired of having the same experience. Take a fresh approach and see how you can reduce basket drop-out and drive cross-sell opportunities immediately by responding to your customer pro-actively, rather than reactively with generic and stale follow up messages.

We’ve helped customers just like DLG, deliver the following benefits:

Improved marketing campaign efficiency by 20-50%
800k+ new leads and 25% improved take rate
Faster time-to-market, with campaigns delivered up to 10x quicker
50% improvement in customer engagement and 15% NPS

Omnichannel Customer Lifecycle Management to boost revenue & impact customer experience.

Finland’s top retail bank applies AI to improve customer service and credit scoring.

Ulta Beauty glams up its marketing with personalized offers.

Top Danmark uses SAS® to create a truly seamless customer experience.

PostFinance uses SAS® advanced cloud analytics to personalize CX.

The Analysts Endorse

SAS Customer Intelligence: The clear leader across 3 analyst evaluations

SAS was the only vendor to earn Celent's Luminary designation in all three of it's Insurance Fraud-Detection solutions; property, health and life insurance.

Amid the industry’s accelerating digital transition, the tech prowess and vast applicability demonstrated in SAS’ anti-fraud offerings prove why SAS remains at the forefront of insurance analytics – and the only vendor to be named a Luminary in all three reports Andrew Schwartz Insurance Analyst at Celent