Woman using tablet

Grow your business and retain your customers with best-in-class TMT analytics powered by data and AI

Telecom, media & technology analytics solutions from SAS

Discover how data and AI from SAS help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue.


  • Vodafone logo
  • Mafra logo
  • Telefonica logo
  • REA Group logo
  • 1&1 logo
  • itvX logo

Take control of your ad personalization: Boost revenues and customer engagement.

SAS in TMT: Facts & Figures

We know your industry. SAS meets the needs of media and telecom businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.

>670

TMT companies use SAS worldwide

>80

countries with SAS TMT customers

90%

of the top 100 global telecom companies are SAS customers​


TMT analytics solutions for your media or telecom business

Work smarter, innovate faster, increase productivity and maximize ROI.

Digital media analytics

Deliver the right ad to the right audience at the optimal time, price and channel, ensuring measurable ROI for advertisers.

Telecom analytics

Harness your data to make decisions that enhance connectivity, deliver excellent connectivity, improve digital experiences and ensure a profitable future.

Choose SAS: A leader in TMT analytics innovation

SAS® Viya® helps TMT organizations automate data-driven decisions, deliver exceptional customer experiences, protect their bottom lines and achieve market growth.

Create growth and long-term profitability by providing outstanding service.

Reduce costs, make the best pricing decisions and realize value faster.

Build market trust, prevent fraud, mitigate risk and maximize profitability.

Speed up innovations that increase productivity and keep audiences engaged.

Software Enquiries: 01628 490 972

Why SAS?

Business Analytics will drive Communication Service Providers (CSPs) into the future. SAS uniquely combines an open and cloud-enabled industrialised analytics environment with embedded AI to help you solve current and future challenges.

Expand your business beyond all boundaries. Embrace new technology and transform complex data into valuable insights that drive your decisions. Improve processes so you can work faster and more efficiently. Gain a more complete view of your business operations and customers.

Nimble, flexible solutions

Business gets the power and freedom you need to innovate with analytics in the cloud. SAS takes on the design and delivery of software, infrastructure and services in a managed environment – or you can simply sign up, log in and get to work. Whichever SAS Cloud option you choose, we tune the solution to your requirements so you can focus on solving your analytic challenges and quickly realise value

Telecom Fraud
Detect subscriber fraud in real-time to increase profits and protect inventory. Improve service levels with fewer false positives and negatives, and enhance brand reputation. Perform real-time credit scoring to reduce days sales outstanding and bad debt expense.  

Telecom Network Analytics
Apply advanced analytic techniques to network data to gain deeper insights on boosting network performance and improving operations management with a special emphasis on automation.

Customer Experience
Gain a deeper understanding of the total customer experience so you can predict churn and take action to prevent it. Choreograph every touch point along the customer journey for happier, more loyal customers and higher ARPU (NPS?)

Ad Inventory Management
Bring together a cohesive view of all information pertaining to audiences, inventory and pricing. Better manage and increase advertising revenue with accurate ad inventory valuation and demand forecasts.

Audience Analytics
Use viewership data to better understand consumers along their journeys. Know when, where and how to deliver targeted content to lower churn, increase revenue and improve customer experience.

Easy Integration
Combine the power of SAS Platform with open source technologies and balance your rapid self service needs with robust governance.

CSP Companies Working Smarter with SAS

CASE STUDY

 

Telenor


Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.

CASE STUDY

 

Vodafone


With SAS Customer Intelligence, Vodafone Ukraine reduces customer churn by 30 percent.

CASE STUDY

 

Globe


Find out how Globe uses analytics to keep customers engaged and provide the right offers with SAS Customer Intelligence.

SAS Cloud Managed Services

The SAS Cloud delivers world-leading analytics software and services in a SAS-managed environment on Microsoft Azure. 

This video acknowledges how one size doesn't always fit all. Some organisations have the capacity for advanced analytics that is customised, configured and managed off-site. For others, regulatory, data or system requirements prohibit the use of an off-site solution.


SAS Cloud gives you the power and flexibility you need to innovate fast, drive digital transformation and deliver value. The opportunities are exciting - we invite you to explore the possibilities together with us today.

Recommended TMT analytics resources

Solution brief

AI and Machine Learning for Network Analytics

Solution brief

Improve Media Sales With AI and Machine Learning

Blog

Joining the Dots Between Customer Touchpoints: Improving Risk and Fraud Management With Enterprise Decisioning


We help our customers innovate for tomorrow

60 billion

ITV achieved highly-targeted, real-time ad decisioning at a massive scale. The media company went from serving 36 billion to 60 billion ad impressions per year into streaming platforms.

30%

Vodafone uses automation from SAS to improve its market position, reducing customer churn by 30% while increasing incremental revenue by 2%.

1,500

REA Group relies on SAS for granular, rapid advertising inventory management, managing 1,500 campaigns on one end-to-end platform each month.

In the spotlight

5G Disaggregated NWDAF Network Data Analytics Function

See beyond the hype and realize the full potential of NWDAF.

SAS is a leader in AI and analytics

SAS is a Leader in The Forrester Wave: Enterprise Fraud Management, Q2 2024

SAS is a Leader in the 2024 Gartner® Magic Quadrant for Data Science and Machine Learning

SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024

Take your next Steps

Now you know a little more about us, why not reach out and start exploring what SAS could offer you?

Contact Us
We're here to help.
 

Request a demo
Discover how SAS helps you explore, analyse and visualise your data.

Find out more
Be Curious. Innovate Fast. Gain Resilience.