Grow telecom and media businesses and retain your customers with best-in-class data and AI solutions

Telecom, Media & Technology Analytics

Discover how data and AI from SAS® help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue.

Trusted by 600+ TMT Companies Worldwide

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Software Enquiries: 01628 490 972

Why SAS?

Business Analytics will drive Communication Service Providers (CSPs) into the future. SAS uniquely combines an open and cloud-enabled industrialised analytics environment with embedded AI to help you solve current and future challenges.

Expand your business beyond all boundaries. Embrace new technology and transform complex data into valuable insights that drive your decisions. Improve processes so you can work faster and more efficiently. Gain a more complete view of your business operations and customers.

Nimble, flexible solutions

Business gets the power and freedom you need to innovate with analytics in the cloud. SAS takes on the design and delivery of software, infrastructure and services in a managed environment – or you can simply sign up, log in and get to work. Whichever SAS Cloud option you choose, we tune the solution to your requirements so you can focus on solving your analytic challenges and quickly realise value

Telecom Fraud
Detect subscriber fraud in real-time to increase profits and protect inventory. Improve service levels with fewer false positives and negatives, and enhance brand reputation. Perform real-time credit scoring to reduce days sales outstanding and bad debt expense.  

Telecom Network Analytics
Apply advanced analytic techniques to network data to gain deeper insights on boosting network performance and improving operations management with a special emphasis on automation.

Customer Experience
Gain a deeper understanding of the total customer experience so you can predict churn and take action to prevent it. Choreograph every touch point along the customer journey for happier, more loyal customers and higher ARPU (NPS?)

Ad Inventory Management
Bring together a cohesive view of all information pertaining to audiences, inventory and pricing. Better manage and increase advertising revenue with accurate ad inventory valuation and demand forecasts.

Audience Analytics
Use viewership data to better understand consumers along their journeys. Know when, where and how to deliver targeted content to lower churn, increase revenue and improve customer experience.

Easy Integration
Combine the power of SAS Platform with open source technologies and balance your rapid self service needs with robust governance.

CSP Companies Working Smarter with SAS




Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.




With SAS Customer Intelligence, Vodafone Ukraine reduces customer churn by 30 percent.




Find out how Globe uses analytics to keep customers engaged and provide the right offers with SAS Customer Intelligence.

SAS Cloud Managed Services

The SAS Cloud delivers world-leading analytics software and services in a SAS-managed environment on Microsoft Azure. 

This video acknowledges how one size doesn't always fit all. Some organisations have the capacity for advanced analytics that is customised, configured and managed off-site. For others, regulatory, data or system requirements prohibit the use of an off-site solution.

SAS Cloud gives you the power and flexibility you need to innovate fast, drive digital transformation and deliver value. The opportunities are exciting - we invite you to explore the possibilities together with us today.

Grow Your Business With TMT Analytics Solutions

Accelerate Automation, Business Growth and Innovation

Provide the best connectivity and digital experiences to secure a profitable future. Predict your target audience, minimize churn, grow viewership and boost ad revenue. SAS scalable, cloud-agnostic analytics for media and telecom enable automation for greater productivity.

Audience Data & Ad Inventory Management

Optimize ad inventory and pricing with accurate demand forecasting to maximize ad sales and revenue. Use customer insights to target the right audience and deliver hyper-personalized ads and offers. Increase scalability to skyrocket delivery speed.

Customer Experience

Accelerate customer data activation and customer engagement while adhering to privacy, transparency and trust requirements. Create personalized journeys at scale with a rich, accessible and omnichannel view of your customers.

Telecom Fraud & Revenue Assurance

Proactively prevent telecom fraud and mitigate risk while ensuring a frictionless customer onboarding journey. TMT analytics solutions from SAS improve customer experience, provide revenue assurance and increase efficiency to secure a better bottom line.

Telecom Data Analytics

Exceed customer expectations with exceptional network quality and service assurance, minimum cost and maximum ROI. AI decisioning empowers you to automate actions that will help you gain maturity on the scale of TM Forum Autonomous Network Levels. 

We Help Our Customers Innovate for Tomorrow

  • ITV delivers highly targeted and personalized real-time ads at massive scale

    Find out how ITV, the UK’s largest commercial broadcaster, uses SAS 360 Match to achieve creative delivery automation, optimize campaigns, gain significant efficiencies, reduce operational errors, serve 36 billion ad impressions per year into streaming platforms and more.

  • Telenor keeps Norway connected with capacity forecasting

    Millions of customers rely on Telenor, the number one telecom company in the Nordics, for its mobile and broadband service. SAS Hackathon 2022 winner, Team 4-kasting, created a solution that reliably forecasts capacity, improving sustainability and satisfaction.

Choose SAS for Leading TMT Analytics

Fast, trustworthy AI from SAS enables TMT organizations to automate data-driven decisions, deliver exceptional customer experiences, protect their bottom line and achieve market growth.

Create growth and long-term profitability by providing outstanding service.

Reduce costs, make the best pricing decisions and realize value faster.

Build market trust, prevent fraud and maximize profitability.

Speed up innovations that increase productivity and keep audiences engaged.

Enabling Technologies

Accelerate Your Digital Transformation

AI & Machine Learning

From selling ads, to fighting fraud, to improving network quality and customer experience, AI from SAS can enhance the speed, precision and effectiveness of human efforts, resulting in a more responsive, competitive and profitable business. Automate processes, detect fraud, keep costs down, predict customer behavior and more.

Internet of Things (IoT)

Take a data-driven approach to creating new business opportunities, service offerings and revenue streams and securing networks. IoT solutions from SAS provide the underlying infrastructure and connectivity layers for all types of connected devices and sensors so you can turn data from billions of devices into IoT intelligence.


Cloud-based solutions from SAS enable better decisions and give users across the business rapid access to the tools they need. SAS Viya helps you reduce costs, enable faster network improvements, support new services and revenue streams, deliver millions of targeted ads faster, process more server requests and significantly increase ad impressions.

Data Management

Unify diverse data with seamless data connectivity, enhanced transformations and robust governance. Data Management solutions from SAS enable you to glean real-time, analytical insights from large volumes of unstructured data, including documents, emails, social media sources, blogs, text, photo and video postings.

Improving retention and generating more incremental revenue than our competition requires better decision making, more accurate propensity models, better targeting and faster campaign execution. SAS helps us with all these, and gives us the flexibility to work faster, smarter and more efficiently." Volodymyr Rybalko Head of Customer Value Management Vodafone Ukraine

Recommended Resources


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SAS Is a Leader in TMT Analytics

SAS is a strong leader in the inaugural report The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
SAS has been recognized in the 2023 Gartner® Voice of the Customer for Analytics & Business Intelligence Platforms.
SAS is a leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
SAS is a category leader in the Chartis RiskTech Quadrant® for Enterprise Fraud Solutions, 2023.

Take your next Steps

Now you know a little more about us, why not reach out and start exploring what SAS could offer you?

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