Dr. Thomas Keil
Manager, Field Marketing

Thomas Keil, SAS

Thomas Keil is an enthusiast about Big Data, Analytics, and new technologies in IT and information management. His broad knowledge encompasses core concepts such as data governance, data management, in-memory analytics, visual analytics, and Hadoop. He has a wide range of experience in all aspects of B2B marketing, including content marketing, direct marketing, public relations, media, online, event, branding, pre-sales, and across strategic, tactical, and operational issues. He has international experience across Europe, including Germany, Austria, Switzerland, France, Belgium, and the Netherlands. Thomas’ specialities are developing concepts, and then putting them into work. Besides his work for SAS in Germany, Austria and Switzerland, he has also served as a board member of the working group Big Data BITKOM, and is regularly invited to Big Data workshops. Thomas joined SAS in 2011, having worked for eight years for the software vendor zetVisions, most recently as Head of Marketing and Head of Channel Sales.

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Recent public speaker engagements:

20.06.2017"Predictive Analytics", host of a topic table at yearly congress on "Market Intelligence" organized by SVP Consulting in Heidelbery
08.05.2017"Big Data Analytics - using data for predictions", speech and discussion, event organized by the City of Heidelbery as part of their application for nationwide contest "Digital City" / "Digitalitat@Heidelbery, 2017: recorded: 
05.04.2017"How digitization changes our lives", speech and discussion, Womens Business Club Mannheim, Hotel Leonardo Royal
16.11.2016"Panel: All about Software? Recent developments for COmpetitive Intelligence - Professionals" - Panelist at yearly congress of German Association of Competitive Intelligence (dcif e.V.), "Desin4mation - The Next Level", Berlin Quadriga Forum
10.11.2016"Predictive Analytics - predictions with Big Data" - Opening keynote at 6th forum of German Association for information science, Frankfurt a. M., Guesthouse of University of Frankfurt
23.06.2016"Managing different kinds of data" - Contribution to workshop. "Digital connected public relations" of "Academic society for management & communication" in cooperation with University of Munster (Frau Prof. Dr. Ulrike Rottger) Berlin, hosted by BITKOM Service Gesellschaft

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