Dr. Thomas Keil
Manager, Field Marketing

Thomas Keil, SAS

Thomas Keil is an enthusiast about Big Data, Analytics, and new technologies in IT and information management. His broad knowledge encompasses core concepts such as data governance, data management, in-memory analytics, visual analytics, and Hadoop.

He has a wide range of experience in all aspects of B2B marketing, including content marketing, direct marketing, public relations, media, online, event, branding, pre-sales, and across strategic, tactical, and operational issues.

He has international experience across Europe, including Germany, Austria, Switzerland, France, Belgium, and the Netherlands. Thomas’ specialities are developing concepts, and then putting them into work.

Besides his work for SAS in Germany, Austria and Switzerland, he has also served as a board member of the working group Big Data BITKOM, and is regularly invited to Big Data workshops. Thomas joined SAS in 2011, having worked for eight years for the software vendor zetVisions, most recently as Head of Marketing and Head of Channel Sales.

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Speaker engagements

WhenWhatWhereOrganizer
2017Predictive Analytics. Topic table host.Market Intelligence CongressSVP Consulting in Heidelberg
2017Big Data Analytics - using data for predictions. Speech and discussion.
 
Digitalcity / Digitalitat@HeidelbergCity of Heidelberg
2017How digitization changes our lives. Speech and discussion.Hotel Leonardo RoyalWomens Business Club Mannheim
2016All about Software? Recent developments for Competitive Intelligence. Panel participation.Desin4mation - The Next Level. Berlin Quadriga ForumGerman Association of Competitive Intelligence
2016Predictive Analytics - predictions with Big Data. Opening keynote at 6th forum of German Association for information science.Frankfurt a. M., Guesthouse of University of FrankfurtGerman Association for information science
2016Managing different kinds of data. Contribution to the Digital connected public relations workshop.Academic society for management & communication and University of Munster, BerlinBITKOM Service Gesellschaft

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