How marketers can benefit
from Generative AI

Time: 8:15 – 10:00AM EST
Date: Tuesday, October 16th
Location: Stratus | Toronto

Digital transformation and modernization are the buzzwords everyone’s using. The intensity, speed and volume of these processes are increasing dynamically. Yet - how do you do it right? What principles apply for successful, customer-focused Digital transformation and modernization projects? What are the factors that really matter? What role and tasks will you need to take on within your company?


Key Takeaways

  • Understand the core principles and critical factors necessary for successful, customer-focused Digital transformation and modernization projects.
  • How to ID what and when needs to be modernized
  • Identify the roles and tasks you will need to assume within your company 

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Speakers

Christian Peter
Head of Marketing Automation, Commerzbank AG

Scott Feldman
CI Practice Lead, SAS