Purpose With a Passion

Our vision and mission are based on the belief that analytics changes the world.

Our Vision

Transform a world of data into a world of intelligence. 

We envision a world where everyone can make better decisions, grounded in trusted data and assisted by the power and scale of SAS® Analytics. When decisions happen at just the right moment, advancements are set in motion and the world moves forward.

Our Mission

To empower and inspire with the most trusted analytics.

Making it easier for more people to use powerful analytics every day shortens the path from data to insights and inspires bold new discoveries that drive progress. The result is analytics that breaks down barriers, fuels ambitions and gets results. Read about our mission in action.

  • Analytics accelerates medical discoveries.

    Cancer treatment is entering a new era with AI, as computer vision and predictive analytics more quickly identifying cancer patients who are candidates for lifesaving surgery.

    See how AI is saving lives

  • Artificial intelligence at work to protect our planet.

    A shared vision for saving the Amazon brings together humans and AI to detect deforestation.

    Discover change in action

  • Analytics driving home the power of data.

    AI and the Internet of Things have taken the traditional batting cage high-tech to improve data literacy.

    Experience The Batting Lab

Our Values

From the software we create to the conversations we share, our core values inform partners, customers and prospects about the type of relationship they can expect when they work with us.


We are relentless problem-solvers, unafraid to challenge assumptions by being creative and forward-thinking..


We’re committed to excellence in everything we do, and we thrive on meaningful work.


We’re genuine, we’re transparent, and we lead with integrity.


We’re responsible, we do things right, and we exceed what’s expected.

What we stand for

Connecting analytics and advocacy to create something new, better, purposeful and lasting.