Brews & Breakthroughs:
Virtual Coffee Tasting & Insights on Generative AI for Marketers

09:00 ‐ 10:30 AM PST
September 17th, 2024

Speakers

Kate Parker
Director of Markets and Growth, Global Customer Intelligence Practice, SAS

Lisa Hopkins
Global Leader, Advertising and MarTech Partners, AWS

Marketers in Western Canada, this one's for you!

AWS and SAS invite you to a virtual roundtable designed to explore the transformative power of Generative AI in marketing. This is your chance to network with industry peers, gain fresh insights, and be at the forefront of the next big thing in marketing. Alongside engaging discussions, enjoy a curated coffee-tasting experience, connecting you with industry peers in a unique and flavorful way.

Generative AI is on everyone's radar, but how can you, as a marketer, truly harness its potential? What do you need to know before integrating this cutting-edge technology into your strategies?

Join experts Lisa Hopkins and Kate Parker for an engaging discussion on how Generative AI can revolutionize your marketing efforts, from innovative content creation to personalized customer experiences. Plus, dive deep into the ethical and legal considerations essential for responsible AI use.

Why Attend?

  • Strategic Integration: Discover how to align Generative AI with your marketing goals for maximum impact.
  • Ethical Implementation: Learn how to establish transparent and ethical AI guidelines.
  • Innovative Marketing: Uncover new possibilities for content creation and personalization.

And don't forget the coffee-tasting experience—it's the perfect blend of networking and learning.

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