Melissa is an award-winning entrepreneur, educator and speaker. She believes optimistically and passionately in the power of technology.  Described as “unstoppable” and a “trailblazer”, Melissa has devoted her professional life to helping advance a vision of the world in which all people have the skills and confidence to leverage technology responsibly to create a better, more inclusive future.

Melissa may be best known for her role as the Co-Founder and CEO of Canada Learning Code where she helped build and lead one of the country’s leading education organizations teaching future-proof technical skills and helping almost 1 million people learn.  She worked with leading organizations including Amazon, Google, Microsoft, TikTok, TD Bank and more.  She has been featured in media outlets like CTV, CBC, and the Globe & Mail and her leadership was recognized through a Governor General Award, RBC Entrepreneur of the Year, WXN Top 100 and Canada’s Top 40 Under 40. She was even honoured with a one-of-a-kind Barbie made in her likeness by Barbie/Mattel.

As the Founder of Digital Potential Lab, Melissa works as an advisor and consultant to organizations at the intersections of technology, innovation and education. She also shares insights and inspiration through speaking engagements and teaching undergraduate students at the Ivey School of Business how to leverage information technology.

Fun fact: Melissa taught herself how to build websites from scratch using HTML when she was 11 years old and is enjoying being a new mom chasing after her toddler, Aria.

Kimberly is a Strategic Advisor at SAS. Kimberly advises organization worldwide on the transformations required to adopt analytics and AI. Including the need for broad literacy and governance.

As host of the Pondering AI podcast, Kimberly solicits insights from leading AI researchers, advocates and leaders on a broad range of emerging topics.

As a thought leader and global content advisor, Kimberly provides forward-looking perspectives on emerging analytics and data practices. She speaks, writes and leads spirited debates about data-driven culture, the future of data and analytics, and responsible innovation with AI worldwide.

Asma is a seasoned marketing leader with ~20 years of global experience working and living in six countries. She spent majority of her career at Intel Corporation covering the end-to-end IT ecosystem across semiconductor, software and hardware. Asma has a deep understanding of how to lead multi-level teams and drive impact in both mature and emerging markets to deliver solid impact and ROI.

In her current role as a Marketing Director for the Americas territories, she is the head of marketing spanning consumer through enterprise segments across all routes to market. Asma considers herself a lifelong learner with a growth mindset and a passionate advocate for diversity/ inclusion initiatives, mentoring and developing talent.  

Prior to joining Intel, she worked with multinationals like ICI and 3M. Asma holds an MBA specialized in marketing and economics and has completed a number of professional courses in the US and the UK.