Agile marketing planning that demonstrates greater accountability by optimizing marketing operations end to end – from strategic planning and budgeting, to resource and marketing content management, to global marketing execution and analysis, and more.
Set a strategic plan for future marketing programs and activities based on past experience while focusing on customer communications from all channels.
Streamline your marketing operations from top to bottom.
Integrate and manage all marketing processes across your business for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.
Know the return on your marketing investment.
Demonstrate greater accountability. Gain complete visibility into time frames, costs, overruns and performance via calendars, a user interface and contextual reporting.
Automate and accelerate marketing workflows across your organization.
Get campaigns to market faster by aligning people and resources around a common marketing enablement infrastructure so they spend less time managing communications between disparate departments and functions and more time on lucrative campaign activities.
Explore More on SAS® 360 Plan and Beyond
Check out these products related to SAS 360 Plan, part of the SAS Customer Intelligence 360 marketing suite.
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.