New partnership as GB Rowing Team prepares for World Rowing Championships and Rio 2016

SAS is pleased to announce that it is now the Official Analytics Partner of British Rowing, the national governing body for the sport, and the GB Rowing Team, its high-performance arm.

SAS will supply the team with advanced analytics to drive improved performance. The technology will enable the coaches and rowers to make better decisions from all the available data, enhancing crew and individual training programmes and many other aspects of preparation so the team can peak for key events.

By partnering with SAS, we now have the capacity for much more in-depth and speedy analysis of the rowers, allowing us and them to optimise every session.

Sir David Tanner
Performance Director, GB Rowing Team

Alongside performance, SAS technology can also help to manage training programmes, and predict and prevent injury. When Greg Searle, Great Britain triple Olympic medalist and a speaker at SAS' Analytics 2013 Conference, saw SAS Visual Analytics – the data visualisation solution for rapid decision-making – he realised its potential in analysing strength and conditioning data to help prevent injuries. Data from his personal conditioning programme was analysed using SAS Visual Analytics, revealing a weakness in his left side core strength. Had Greg and his coaches seen the pattern in the data at the time, they could have modified his training regime limiting the chance of the injury occurring in the first place.

SAS is supporting British Rowing's aim to get more young people interested in the sport, especially in areas not usually exposed to it, through its programmes in schools and use of indoor rowing facilities. Some of the young people involved may go on to take part in junior championships or even make it all the way through to the GB Rowing Team. British Rowing is implementing a SAS marketing optimisation solution to improve outbound marketing campaigns and help the organisation make the most of every member interaction. Insights revealed by the SAS solutions will help British Rowing better understand its members and target audiences, improving loyalty and community engagement.

This multi-faceted Analytics Partnership will be of significant value in the next three years for British Rowing. It will help us grow and develop our sport as well as making a difference at the cutting edge.

The partnership with SAS will help us continue to build on current participation levels as well as develop great rowers of the future.

Neil Chugani
Interim Chief Executive Officer at British Rowing

The SAS solutions being deployed by British Rowing

Visual Analytics

SAS® Visual Analytics

Part of SAS' suite of high-performance analytics solutions, and enables organisations to easily map out and understand analytic insights and share those with employees and customers across an organisation. It delivers rapid in-memory analysis for quicker analysis, and interactive dashboards for reporting in-depth data visualisation.

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SAS Training ipad right nonsurface


An analytics-as-a-service solution that enables organisations to leverage SAS' powerful analytic software to identify previously unknown patterns and trends in data. It provides a foundation for definition and discovery of critical information that will help organisations know their customers better, especially where they do not have the time, resource or expertise to do this in-house.

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