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At SAS Innovate, we focus on how to drive business value with Data & AI: Learn from leading organisations and thought leaders and network with your peers.

June 12th // London

Don’t Miss Out! Join Us in London
Make Data & AI the Driver of Your Success

We’re excited to invite you to SAS Innovate on Tour in London. At this complimentary event, we welcome leaders from across industries and SAS’ industry partners to explore the latest trends in analytics and AI through sessions led by industry experts.

This event offers a unique opportunity to enhance your understanding of the rapidly evolving field of AI and to discuss opportunities and risks with peers and leading experts.

Join us at SAS Innovate in London and discover why AI is the future of success.

Inspiring speakers 

Bryan Harris

Marinela Profi
Technology Product Marketing Lead and Data Scientist Advocate, SAS

Mathias Coopmans
Head of Technology Futures EMEA, SAS

Reggie Townsend
Data Ethics Practice Director, SAS

John Carey
Vice President, Global Channels, SAS

Bryan Harris

Marinela Profi
Technology Product Marketing Lead and Data Scientist Advocate, SAS

Mathias Coopmans
Head of Technology Futures EMEA, SAS

Reggie Townsend
Data Ethics Practice Director, SAS

John Carey
Vice President, Global Channels, SAS

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07:30 – 08:00

Registration opens

08:30 – 09:30

Women in Risk Executive (WiRE) Networking -
Breakfast Empowering Women in Risk: Navigating Challenges, Building Connections (by invitation only)

  • Join us for an inspiring morning of networking, knowledge sharing, and empowerment. This exclusive breakfast for WiRE founding members brings together women passionate about risk, regulation, and compliance. Whether you’re a seasoned industry expert or just starting your journey, this gathering will connect like-minded individuals, foster a supportive community, and explore the latest trends in risk management.

09:00 – 09:30

Partner Sessions

  • Presenter: Anu Pereira, SAS / Robert Labori, AWS
    Leveraging SAS on AWS for innovation and business value

    AWS and SAS have a long-standing partnership dedicated to supporting customers’ challenges, ambitions and data/analytics strategy. In this session, learn about the latest developments in the partnership and how our collaboration is underpinning our customers’ ability to innovate and achieve business goals.
  • Presenter: Stephen Yeo, SAS / Oliver Kenward, Microsoft
    How Microsoft Azure empowers SAS customers with innovation.

09:30 – 09:40

09:40 – 11:30

SAS Keynotes

  • Bryan Harris
    Leading in Data and AI Keynote

    In this keynote, you'll hear more about SAS' technology vision for the future and our specific areas of focus in the data and AI category, including Generative AI. Learn how you can outpace tomorrow with SAS and why we're the most trusted analytics partner on the planet.
  • Marinela Profi
    The Business Value of More Productive Data and AI

    Learn how we're helping customers get more done, realize more value, and drive better outcomes. You'll also hear about new innovations and unique capabilities that we've built into our platform and products to help boost productivity.
  • Mathias Coopmans
    Why Speed and Performance Matters

    You can't be more productive if your AI is running slow or can't scale. See how SAS is delivering the most performant data and AI platform to not only support productivity, but drive down computing costs.
  • Reggie Townsend
    Delivering Trustworthy AI

    The qualities of productivity and performance delivers incredible power, and to effectively leverage this power it must be trustworthy. Hear how SAS is delivering the most trustworthy AI platform on the planet.
  • John Carey
    Better Together - SAS and our Partner

    The SAS ecosystem is exponentially stronger with our partners. This strength translates to tangible value for our customers. See how the power of SAS is amplified with our partners.

11:30 – 12:00


12:00 – 12:45

Panel: Iain Beckingham, Intel / Per Österman, Accenture / Iain Brown, SAS
Navigating the Future of Decision-Making:  Generative AI's Impact on Strategic Business Challenges
Explore how generative AI is transforming strategic decision-making across industries, with insights from leaders at SAS, Accenture and Intel on leveraging this technology to tackle business challenges and drive innovation.

12:45 – 14:00

Networking Lunch

14:00 – 14:45

Breakout Sessions

15:00 – 15:30

Presenter: Reggie Townsend, SAS
EU legislation on AI

15:30 – 16:00


16:00 – 16:20

16:20 – 17:00

Panel: Paul Jones, SAS / Stewart Jardine, Aldermore Bank / Eliott Potter, Shawbrook Bank
Join us for a panel discussion where you'll hear from SAS customers that have moved to SAS Viya. You'll hear about the migration process, the importance of strong governance and organisational readiness as well as the business value that Viya is delivering.

17:00 – 17:30

Panel: David Ferguson, SAS / Dec Lynn, British Army
Taking on the Atlantic - the heart and the science.

A great adventure awaits the MOD team as they prepare for a journey of a lifetime. A discussion with Dec Lynn and David Ferguson on  the why this adventure and how science & data and heart can work together to get the team across the Ocean.

17:30 – 19:00

SAS Networking reception

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What to expect

Conference Experience

World class keynotes

Gain insights from thought leaders and visionaries.

The Innovation Hub

Visit our innovation hub to chat with experts, partner and attendees.

Hand-on workshops 

Dive deep into analytics, AI, and emerging technologies.

Breakout sessons

Choose from a selection of technical deep dives to help solve your toughest challenges.


Wind down at the end of the day for our networking drinks reception.

Location London

KIA Oval
Kennington Oval
London SE11 5SS
United Kingdom
Find your way


This exclusive event for business leaders and senior experts provides a unique opportunity for in-person networking with SAS executives and senior leaders from across industries. All of whom have one thing in common: they live and breathe innovation.

 I will attend full day sessions
 I will attend full day AND the evening drinks reception

 I will attend the session - How AWS empowers SAS customers with innovation
 I will attend the session - How Microsoft Azure empowers SAS customers with innovation

 Fighting AI with AI: Combatting Fraud in the Digital Age
 The Business Impact of Real-Time Hyper Segmentation
 From Data to Decisions: Managing Risk with AI



All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to opt-in to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services.


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Do you have any questions or suggestions?
Please reach out to Carole Murray

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