OgilvyOne
“We can demonstrate a level of sophistication in this area which is really attractive to clients who
recognise the declining effectiveness of mass marketing techniques and above the line advertising.”
Paul Hickey, ,
Strategic Planner, OgilvyOne
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University of Newcastle
“It was then that we went looking for the tools to help us, and we eventually chose the
SAS Enterprise Intelligence Suite for Academia together with SAS Enterprise Miner. We
checked around the higher education sector and found that SAS was well-accepted.”
Sandra Sirasch,,
Director of Corporate Information, University of Newcastle
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New Zealand Cricket
“Thanks to data mining, technology is helping us to improve our international competitiveness for
today and better develop our skills for the future. The fact that we have won games as a consequence of
adopting this technology speaks for itself.”
Mr John Bracewell ,
BLACKCAPS Coach and former Test and One-Day International player of the 1980s |
Press Releases
Video Success Stories
