Mobile devices, social networking sites and other technologies have prompted major shifts in customer behavior – so you need to be equally empowered. Just as customers can quickly research products and compare prices through multiple channels, you can respond with relevant offers, competitive prices and the right merchandise. With omnichannel analytics from SAS, you can:
SAS provides truly integrated technology that's purpose-built for retailers. And with our scalable platform that supports every phase of the analytics life cycle, you'll gain relevant insights that drive key business decisions. With SAS, you'll benefit from:
With retail omnichannel analytics from SAS, you can deliver more personalized shopping experiences to make stronger connections and increase revenue. The key? Understanding what your customers need, and reaching them when – and how – it matters most.
As customer preferences evolve and options for where – and how – they shop expand, you need a better understanding of who your customers are in order to stay competitive. SAS delivers solutions specifically designed for today's retailers, including technology that enables:
Learn more about SAS® Integrated Merchandise Planning
Connect to current merchandise planning, allocation or replenishment solutions. Enable an end-to-end retail intelligence solution. Transform your business to meet omnichannel strategies. With SAS, you can:
Learn more about SAS® Integrated Merchandise Planning
Our out-of-stocks are fewer, our markdowns are fewer and our margins are higher – which, at the end of the day, is what every retailer wants.
The new reality of retail is that customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. SAS solutions can help you:
Priority, rules-based optimization isn't enough. You need true analytical optimization to improve the customer experience, boost response rates and lower campaign costs. With SAS, you can:
Rather than mailing every offer to every customer, SAS helps us determine the right people to contact, helping us stay on budget and avoid wasting resources.
For a supply chain to be effective, you need an omnichannel view of customer demand. Where and when will customers want to buy a product? How can you optimize inventory and keep customers happy? Our solutions can help you:
Trust the accuracy of your forecasts at scale and in detail. Collaborate internally and with suppliers to plan promotions and price changes. Avoid lost sales, out-of-stocks and missed opportunities that result from inaccurate forecasts. SAS enables you to:
We’re now able to drill down through customer hierarchies and do things such as integrate the impact of promotions and special offers into the statistical models.
Gain an omnichannel view of your customers across all devices. Understand, adapt to and anticipate customer needs. IoT solutions from SAS bring together data, analytics and marketing processes to help you:
Rather than mailing every offer to every customer, SAS helps us determine the right people to contact, helping us stay on budget and avoid wasting resources.
When retailers have a better understanding of who their customers are and what their customers need, everyone wins. That's why Catalina, a digital media company, turned to SAS to help it process large amounts of information without constraints.
SAS Grid Manager helps you create a managed, shared environment for efficiently processing large volumes of data. It enables large businesses to scale their data and still get quick responses – which helps analysts dig deeper for key insights. The end result? Better business decisions, and happier customers.
Since 1976, companies worldwide have trusted SAS.
