Levi Strauss & Co. crafts better customer experiences through big data and analytics
For one of the world’s most recognizable apparel brands, getting it right for the consumer has been the No. 1 priority for over 160 years. The company that invented blue jeans is always innovating. And Levi Strauss & Co. is on a journey with SAS® to build an analytically driven, decision-ready culture that helps it connect to the people who love its apparel. Learn how in the video above.
Analyze millions of consumer demand signals to create a supply chain geared to the preferences of individual customers.
Keep Levi’s products in stock for retailers and wholesalers.
Stay globally connected, yet regionally aware, by creating demand forecasts down to each style, color and size.
By using SAS® Analytics, Levi Strauss & Co. can optimize plans and predict opportunities through merchandise planning, allocation and inventory management.
Through smarter demand plans and a supply chain geared to the preferences of millions of customers, consumers around the world can find the merchandise they want.
Levi Strauss & Co. can make data-driven decisions, leading to increased growth and a genuine competitive advantage.