SAS® for ...

Heads of Marketing & CMOs

Small & Midsize Business

Marketing Needs to Start With Data


Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.


Segment, model and measure data to drive insights.


Orchestrate, automate and personalize the customer journey.

Getting Results With SAS

  • Delighting customers

    A retailer uses SAS to improve customer retention by 30%.

  • Reducing costs

    A bank uses SAS to optimize offers, reducing marketing campaign costs by 50%.

  • Growing revenue

    An insurer uses SAS to get 30% positive lift from more effective marketing campaigns.

  • Gaining new insights

    A retailer is ready to meet future challenges using SAS next-level analytics and expertise.

    Recommended Resources for Heads of Marketing & CMOs


    Improving Customer Experience

    Learn how organizations of all sizes are using analytics to gain customer insights, make better decisions and grow their business.


    Achieve Data-Driven Digital Transformation in Retail & Consumer Goods

    Discover how connecting product demand to customer engagement can move your business forward.


    Personalize customer experience to drive growth

    Discover how SAS can help you advance with an open, powerful martech solution built from the ground up.

    Recommended Software for Heads of Marketing & CMOs

    Connect with SAS and see what we can do for you.