Jennifer Chase

Executive Vice President & Chief Marketing Officer

As Chief Marketing Officer and Executive Vice President at SAS, Jennifer Chase leads the company’s data-driven marketing strategy, focusing on global brand awareness, demand generation and customer engagement. Chase is a strategic business leader with expertise in building and leading award-winning marketing teams, empowering marketers to be authentic storytellers, and delivering impactful and measurable business results through collaboration. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events and executive briefing centers.

Her 20-year journey at SAS spans both marketing and R&D. Her hands-on experience using SAS technology shaped her belief that carefully curated data, intelligently applied analytics and curious minds drive the best customer experiences.

Chase believes in the value of diversity and is actively working to create a more diverse, equitable and inclusive marketing organization at SAS. She serves as the executive sponsor of the SAS Women’s Initiatives Network (WIN) and the SAS Women in Analytics (WIA) Network, which promote diversity in analytics. She founded SAS’ Marketing Associate Program, which provides recent graduates with the opportunity to explore the breadth of marketing functions at SAS.

Chase is recognized as a thought leader and subject matter expert in brand building, full-funnel B2B marketing, the adoption of emerging technologies in marketing and empowering women in leadership. She is a sought-after speaker who delivers keynotes and mainstage presentations and participates as a panelist at premiere industry events like Cannes Lions Festival of Creativity, Brandweek, ANA B2B Marketing, LinkedIn B2B Forum, as well as several of SAS’ flagship events. Her insights have been featured in prominent publications such as AdWeek, Business Insider, CMSWire, Harvard Business Review, and MarketingProfs. Chase is also a frequent contributor to Forbes and has been featured on various podcasts, sharing her expertise and thought leadership.

She holds a bachelor’s degree in communications and journalism from St. John Fisher College.