Generate business value quickly with 360-degree customer data views, segments, reports and models.
Build an accessible, unified view of your customers.
SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that your brand owns. By connecting data sources, SAS provides a hybrid marketing view of the customer in the cloud or on-site to support reporting, analytics, modeling, campaign management, next-best actions, segmentation, attribution and personalization.
Rise above the limitations of traditional digital analytic reporting.
End-to-end data management, visualization, data mining and machine learning capabilities cater to no-code, low-code and high-code users. Empower data-driven team members of all skill levels and coding languages with automation and customization capabilities to maximize the analytical potential of web and mobile first-party data assets.
Infuse AI into your customer journey strategies.
Customers provide a wealth of information on your websites and mobile apps that reveal their buying plans, significant life changes and other insights that are frequently never communicated to the marketers responsible for personalizing their journeys. Capturing this digital intelligence and integrating it into analytical models derives actionable scoring for segmentation, propensities, recommendations and reinforcement learning. The marketer can leverage prescriptive insights in the same manner as filtering, suppressions and arbitration rules.
Extends past traditional digital analytic reporting by transforming raw semi-structured data streams flowing in from external user journey touch points into a structured data model with context-enabling analysis.
Explore More on SAS® 360 Discover and Beyond
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Discover why the most successful cross-channel campaigns are propelled by a personalized, data-driven approach that is injected with machine learning.
Check out these products and solutions related to SAS 360 Discover.
- SAS® 360 PlanCentrally manage, integrate and streamline all marketing planning activities so you can be agile and accurate in accounting for marketing investments.
- SAS® Customer Data Platform CapabilitiesCollectez, améliorez, étendez et activez en toute transparence les données client en temps réel.
- SAS® Intelligent DecisioningEasily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
- SAS® Visual AnalyticsDécouvrez et explorez les relations entre les données et partagez vos observations.
- SAS® Visual StatisticsEasily build and adjust huge numbers of predictive models on the fly.
- SAS® 360 EngageNos outils marketing omnicanal offrent les données utiles pour interagir avec vos clients via web, e-mails ou mobile, à tout moment et sur tout support. SAS FR.
- SAS® Visual Data Mining and Machine LearningPrenez en charge les processus d’exploration de données et d’apprentissage automatique de bout en bout avec des interfaces visuelles et de programmation complètes pour les utilisateurs de tous niveaux.