What is SAS 360 Marketing AI?
SAS 360 Marketing AI is a purpose-built solution for creating, managing and operationalizing AI models for marketing use cases. It packages SAS’ advanced AI, machine learning and governance capabilities into a marketer-friendly guided experience, with out-of-the-box templates that enable teams to move from data to deployed models quickly, responsibly and at scale.
How does SAS 360 Marketing AI work?
Empower your team with purpose-built marketing AI
Navigate the entire AI life cycle through a guided experience that ensures every model is built responsibly and oriented around your most critical marketing use cases.
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Simplify data preparation – no data science background required
A guided workflow helps users prepare and assess data quality, select relevant features and understand data readiness, reducing time spent on manual data prep.
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Automate algorithm selection with expert overrides
SAS 360 Marketing AI uses GenAI to recommend the most appropriate algorithms for each use case, while still allowing advanced users to fine-tune model selection and parameters.
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Ensure ethical AI with built-in governance, transparency & fairness
Automatically evaluate bias, monitor model performance, document decisions and retrain models when performance degrades, supporting responsible, compliant AI at scale.
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Activate AI models across journeys & decisions
Deploy models directly into SAS customer engagement and decisioning systems to optimize journeys, personalize interactions and improve marketing outcomes.
See SAS 360 Marketing AI in action
See how SAS 360 Marketing AI accelerates your marketing impact with guided, AI-driven insights.
What are the benefits of SAS 360 Marketing AI?
SAS 360 Marketing AI enables you to accelerate and monetize your marketing. With our best-in-class marketing AI solution, you can speed time to action, improve conversions and customer experience, and maximize the value of your data. SAS 360 Marketing AI enables marketers to optimize on what matters most. Key benefits include:
Prebuilt marketing AI use cases
- Out-of-the-box models for churn, acquisition, next-best action and more.
- Customizable templates to adapt to your business goals.
Guided, explainable analytics
- Step-by-step workflows for data prep, training and scoring.
- AI-powered explanations that make results easy to understand and trust.
Trustworthy & governable AI
- Bias detection and mitigation.
- Automated monitoring and retraining.
- Full transparency into data, training and model outcomes.
Faster time to impact
- Keep data where it is.
- Reduce data movement and prep.
- Optimize models for revenue, retention and profitability.
SAS 360 Marketing AI frequently asked questions
What is SAS 360 Marketing AI?
SAS 360 Marketing AI is a purpose-built solution for creating, governing and operationalizing AI models for marketing use cases. It helps teams quickly build explainable, trustworthy AI models and deploy them into marketing systems to improve decisions and outcomes.
What marketing use cases does SAS 360 Marketing AI support?
SAS 360 Marketing AI supports common use cases such as churn prediction, customer acquisition, next-best action and response propensity. Out-of-the-box templates help accelerate model development for these scenarios.
Who should use SAS 360 Marketing AI?
SAS 360 Marketing AI is designed for both marketers and data science teams. Marketers benefit from guided, explainable workflows, while data scientists can apply advanced modeling techniques and governance controls.
How is SAS 360 Marketing AI different from SAS 360 Marketing Decisioning?
SAS 360 Marketing AI focuses on building, training and governing AI models, while SAS 360 Marketing Decisioning focuses on using models and rules to make real-time and batch marketing decisions. SAS 360 Marketing AI creates the models; SAS 360 Marketing Decisioning applies them at scale.
Do I need a data science background to use SAS 360 Marketing AI?
No. SAS 360 Marketing AI provides a guided experience for data preparation, model training and evaluation, making advanced analytics accessible without a data science background.
How does SAS 360 Marketing AI support responsible and ethical AI?
SAS 360 Marketing AI includes built-in capabilities for fairness, transparency and governance. It helps identify bias, monitor performance and retrain models to ensure trustworthy, responsible AI.
How are AI models deployed into marketing operations?
Models built in SAS 360 Marketing AI can be activated in SAS customer engagement and decisioning systems. This allows organizations to use AI insights to personalize journeys and improve marketing decisions.
What makes SAS 360 Marketing AI different from other marketing AI tools?
SAS 360 Marketing AI combines advanced analytics, explainability and governance in a single solution. It emphasizes transparency, human control and measurable business impact.
Want to learn more about SAS 360 Marketing AI?
Tell us a little about yourself, and a SAS marketing expert will get in touch to learn about your specific needs.