Unify customer information, understand digital activity and facilitate real-time activation – backed by market-leading analytics and powerful decisioning capabilities.
Create a rich, accessible omnichannel view of your customers.
Every digital interaction is consolidated to the customer level, linking known and unknown digital activity. PII-free identifiers help synchronize customer data sources – online and offline, geodemographic, account-level insights, call center interactions, external marketing clouds, a variety of databases (relational, Snowflake), etc. This provides marketers with an always-current and comprehensive omnichannel customer view.
Elevate segmentation to a whole new level.
Unmatched analytical capabilities help you turn customer insight into highly targeted segments. Embedded AI and machine learning techniques provide deeper insights into customers and segments, and these insights help refine retention, cross-sell/upsell and response models over time. Use what you learn to adjust your marketing tactics to get the best results – from creating ideal product mix offers, to optimizing website strategies to drive higher conversions, to determining the best timing for follow-up or retargeting efforts.
Shape journeys and contextualize communications in real time.
Real-time, two-way interaction between digital properties and on-site applications eliminates the digital data time lag for incorporating triggers into action. This enables dynamic updates of customer information and audience segments and contextualizes customer activity while facilitating real-time reporting, analytics and decisioning. Integration with vendors like Adobe and Salesforce – as well as external activation to ad platforms such as Google and Facebook – extends activation across your entire martech stack.
Keep your customer data where you want it.
A unique approach to data joins online and offline data for a complete picture of customer activity without requiring you to “lift and shift” all your customer data into a marketing cloud. This reduces data duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can detect events as they happen and incorporate that data into relevant, analytics-ready customer profiles.
Supercharge Marketing Data Management With SAS
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