Head of Marketing & CMO – Small & Midsize Business

How Heads of Marketing & CMOs Use SAS®

Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.

Enable real time, individualized customer interactions with SAS marketing analytics solutions in the cloud.

Uncover best prospects, potential client losses or at-risk clients, and provide insights that support sales more effectively.

Featured Customer | Seacoast

As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®

We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank

Seacoast Facts & Figures


year founded

$6.7 billion

total assets

Community bank

one of the largest in Florida

Recommended Resources for Heads of Marketing & CMOs



The State of Digital Transformation for SMBs: Your Five Steps to DX Success


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Discover how midsized businesses can take advantage of big data.


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Customer Analytics: Taking the First Step to Improve Marketing Performance


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