Head of Finance – Small & Midsize Business

How Heads of Finance Use SAS®

Grow revenues, maintain profitability and plan for business growth.

Have the technology tools to support consistent and transparent planning processes.

Develop forecasting strategies to see the big picture and govern with confidence.

Featured Customer | World Wildlife Fund

Donations are a key driver of WWF’s conservation efforts. That’s where SAS truly makes a difference. SAS Analytics allows the organization to pinpoint the contact method — such as a catalog mailer, phone call or email — that resonates with each donor. And to communicate with supporters in an individualized manner.

Overall, we’ve found that by communicating with our members individually, understanding the cost structure and making sure we optimize all of our marketing efforts, we can raise the same amount of money for our conservation mission with much less expense. Mac Mirabile Director of Strategic and Financial Analysis

World Wildlife Fund Facts & Figures


million advocates for conservation


fewer pieces of mail


improved revenue for multiple campaigns

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