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Engage insurance customers and deliver personalized experiences

Insurance Customer Experience Solutions

Build customer loyalty by delivering relevant, individualized experiences in real time across all touchpoints.

Personalize the Customer Experience

Build policyholder loyalty by creating personalized experiences that engage customers with relevant, real-time content. Capture and analyze policyholder data and behavior patterns so you can provide the right message at the right time.

Embedded Customer Data Platform (CDP)

Seamlessly collect, enhance, extend and activate policyholder data in real time. SAS enables you to target the right audiences without costly and risky data duplication, grow top-line revenue, optimize costs and mitigate risks.

Policyholder Journey Creation

Personalize the policyholder journey across touchpoints – both owned and third-party – using purpose-fit analytics to elevate engagement and drive long-term loyalty.

Data Activation

Activate messages across channels with our policyholder engagement platform. SAS enables faster decisions by unlocking time and cost savings through automation, integration and collaboration – from data to decisions.

How SAS Delivers Award-Winning Customer Experience Solutions

  • 25%

    SBI General Insurance expects to see a 20% to 25% improvement in customer engagement and retention.

  • 100%

    InShared is 100% online, making online experience and self-service crucial for customers.

  • Topdanmark used SAS to develop a true omnichannel marketing approach and better workflows.

    SAS® Viya®: The Data and AI Platform for Your Insurance Business

    Transform your insurance process, create policyholder loyalty and stay ahead of regulatory changes with faster, more productive data and AI you and your customers can trust. 

    Recommended Resources for Customer Engagement


    Customer centricity for insurance

    Solution Overview

    SAS Customer Intelligence 360


    The Secrets of Delivering Exceptional Customer Experience


    SAS Provides Leading Customer Data Platform Capabilities

    SAS Is a Leader in Customer Engagement Solutions

    SAS is a leader in The Forrester Wave: Digital Intelligence Platforms, Q4 2022.

    SAS is a leader in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023.

    SAS is a leader in The Forrester Wave: Customer Analytics Technologies, Q2 2022.

    Featured Products

    Learn more about our best-in-class, modern, multichannel marketing hub for policyholder engagement.

    SAS Customer Intelligence 360

    Comprehensive data management, advanced analytics and optimized customer journey creation.

    • Cloud, software as a service (SaaS) offering.
    • Complete customer understanding.
    • Meaningful, relevant interactions.
    • Advanced measurement and reporting.

    SAS Intelligent Decisioning

    Real-time interaction management that spans beyond just the marketing department.

    • Proactive decision making.
    • Beyond business rules management.
    • Analytics infused throughout.
    • Scalable to meet your needs.