SAS Product Design
Crafting meaningful experiences
What we do
Data can be beautiful.
When we see data, we see the potential to tell a story by transforming business data into a visually compelling, interactive medium. We craft meaningful connections between users and technology, shaping seamless experiences that empower, engage and simplify complex analytics.
Crafting the user’s 'home' experience
A redesigned home page for SAS® Customer Intelligence 360 (our customer intelligence and digital marketing solution) elevates the journey for any digital marketer by offering real-time campaign updates, including important insights for campaigns in flight, quick links to relevant items of interest, and a one-stop shop for easily creating and accessing what matters most.
A day in the life of a SAS Product Design intern
Learn what it’s like working in our SAS Product Design department for our summer interns. Journey into the intern experience as Kathleen, Cameron, Ellie and Lauren share why they decided to intern with us, their favorite moments from the summer, and the exciting transition from classroom knowledge to real R&D projects at SAS.
Model management refined
The model list view for SAS Model Manager (our centralized platform for managing, monitoring and deploying analytical models across the organization) provides a comprehensive overview of all imported models at a glance. Here, the user can search and filter models imported into the model repository by tags or other relevant metadata, track publication destinations, view high-level score code type breakdowns for the models, and more.
Redefining design education
In 2023, the SAS Product Design department partnered with North Carolina State University’s College of Design to celebrate 10 years of collaboration. We asked students to find out how a new generation of supply chain analysts might visualize, simulate and enact decisions on complex systems. Five student teams showcased their innovative design solutions aimed at reducing food waste using streaming IoT and supply chain data.
Designing for an audience
Our new cutting-edge audience creation feature for SAS Customer Intelligence 360 includes a sleek, intuitive drag-and-drop interface that allows users to effortlessly define audiences for targeted marketing. Users can target based on a combination of demographics, events and attributes while using logical statements and exclusions to craft with precision, amplifying reach with ease.
How we work
Turning analytics into insights.
Our team has to understand the purpose of SAS technology and the expectations of users so that we can create purposeful experiences with intention.
Focus on the user
We have a dedicated user research program and a full usability lab that allows us to engage with our customers and helps us understand their goals, anticipate their future needs and lead design for analytics.
Collaboration is key
Not just with SAS developers – we also work closely with our sales team and users. We’re constantly listening to customer and user feedback to fuel innovation.
Lead with design
Creating compelling visuals and interactions for complex technologies is our primary goal: We’re always thinking about the best ways data can be communicated to users.
Consistent and intuitive experiences
Along with SAS solutions, we also build the supporting design foundation for our products. The Filament Design System enables our designers to build modern, high-quality, intuitive experiences for SAS customers.
Who we are
We are the architects of intuitive experiences.
At the heart of SAS technology lies a commitment to design. We stay ahead of customers' needs with applied user research, making complex concepts easy to understand.
Skills in technology
We understand that design enhances our everyday and future technologies. Our designers are interested in contemporary innovations and complex technological concepts. We design for SAS data solutions, including SAS Visual Analytics and SAS Visual Statistics.
We take SAS' diversity pledge seriously and strive for it in our teams. Our design department is a blend of cultures, backgrounds and perspectives, bringing a variety of skills both inside and outside of traditional design – including fields such as computer science, information and library science, and psychology.
Patents and awards
Our work has been recognized with multiple Visual Analytics Science and Technology (VAST) Challenge awards. We've also authored several patents, and our designs have been showcased in industry conferences and contests, such as Information is Beautiful.
Product designers at SAS
We are the champions of user-centric design, charting courses toward intuitive interactions.
User Experience Designer
Our UX designers are involved in all stages of the design process and influence the layout and behavior of the user interface. They also provide usability design recommendations and support to software development teams.
SAS visual designers are responsible for the aesthetics and style of our products. They use color, shapes, typography and form to enhance usability and improve the user experience of web and mobile-based SAS products. Some of our visual designers are data visualization specialists.
User researchers conduct qualitative and quantitative research and engagements with SAS users or customers. They are responsible for identifying user trends, influencing business designs with insights, and testing the success of new features or SAS products.
Our accessibility specialists ensure that the quality of SAS products and features are inclusive, usable by all our users, and comply with SAS' accessibility standards. Many of our customers are required to conform with anti-discrimination and accessibility laws.