Understanding the Student Journey

Whether you are responsible for marketing your university to new students, ensuring student success or working to keep alumni engaged, putting data at the heart of decision making is the key.

Achieving your goals around attracting the right students, meeting their needs during their time studying with you and ensuring that they fulfil their potential requires informed decision making, effective resource planning and a commitment to optimising student success across a wide range of departments.

Attract the right students

Make sure they succeed

Look after them

Keep in touch

Stay competitive

Improving Student Outcomes
Without the capacity to anticipate the trends and changing demands of the sector, how can universities stay competitive?

Analytics Across the Student Lifecycle
Strategic planning activities need to drive decisions about what new academic programmes to invest in, how to attract and retain the right students, and how to optimise the delivery of programs such as scholarships and bursaries.

SAS and the Student Journey
A single, personalised learning platform.

What is SAS® Analytics for Education?
Solution Brief

Universities Working Smarter with SAS



Canterbury Christ Church University 

University improves academic performance with SAS Visual Analytics



University of Idaho

Boosting institutional research with data governance and self-service reporting



University of North Texas

Strong data focus provides the foundation for student and university success

Andy Davies 
Public Sector Client Manager

If you would like to learn more about how analytics can help you improve your student journey, please contact our expert Andy Davies at Andy.Davies@sas.com at any point.

Connect with SAS and see what we can do for you.