Powerful analytics on show at Big Data London & now available through new distribution partnership with TD SYNNEX

Big Data London visitors can hear about powerful collaboration making AI and data analytics easier to access for businesses across the UK

Experts from global analytics leader SAS will outline the importance of composing observable decisions, and teaching AI to be responsible, as the company launches an extensive new partnership with TD SYNNEX (NYSE: SNX) at Big Data London.

The collaboration is a first for SAS in the UK, bringing a two-tier channel distribution model by working with one of the world’s leading distributor and solutions aggregators for the IT ecosystem. The agreement makes SAS’ extensive suite of AI and analytics software, including the SAS^® Viya^® cloud platform, even more accessible.

The move underscores how SAS is elevating partners in its company strategy to drive growth, enable innovation and empower customers. Solution provider partners who resell SAS will benefit from TD SYNNEX’s vertical expertise, regional presence and far-reaching networks.

Delegates attending the Big Data London exhibition theatres will hear from SAS experts as they share their knowledge and reveal the power the technology can offer. Their talks offer a glimpse into the benefits which are now becoming more accessible to UK businesses thanks to the TD SYNNEX partnership.

Dr Iain Brown, Head of Data Science for Northern Europe at SAS, said:

"The ascendancy of AI has highlighted the enormous potential that can be unlocked. And as our solutions and algorithms become more complex, our ability to innovate, explore, and comprehend also expands. It’s a real pleasure to be able to talk through the unbelievable potential of AI at a time when we’re making the SAS Viya platform even more accessible to businesses and organisations across the UK.”

Dr Brown is presenting at the X-Axis Keynote Theatre at Big Data London on Wednesday, 20th September. In addition to Dr Brown’s talk, SAS’ Head of Hyperautomation, David Shannon, will discuss the importance of being able to both observe what is happening, and explain why it is happening in AI models; while SAS’ AI and Ethics Lead, Prathiba Krishna, will outline how to teach AI to be responsible.

Matt Child, Managing Director – Advanced Solutions, UK and Ireland, at TD SYNNEX, said: “TD SYNNEX delivers technology solutions that will help our partners achieve positive business results for their customers and pave the way for future growth. By adding SAS in our portfolio, we are making it easier for SAS partners harness fresh AI and analytics capabilities that will elevate customer data and expand their business potential.”

To learn more about SAS’ data analytics capabilities and the opportunities arising from the new partnership with TD SYNNEX, visit representatives from both organisations at Big Data London stand 740, or go to https://www.sas.com/en_gb/software/viya.html. Find out more about the SAS’ Big Data London presentations at https://bigdataldn.com/exhibitors/sas/.